| Making Money in 2002! | | | | software and ineffectivemarketing. |
| So You Want to Make Some Money This Year? | | | | Be serious about your return on investment for |
| Webmasters and small business owners who are | | | | every dollar youspend. |
| lured online by thetremendous profit potential are | | | | 2. Look at your revenue. |
| often overwhelmed by the enormousamount of | | | | How do you make your money? What can be done |
| information they have to sift through, especially | | | | to improve theproduct or service? Are you |
| ifthey are trying to maintain their web site as well as | | | | diversified? Can you add additionalrevenue streams? |
| market itand provide some customer service! | | | | Set some revenue goals. How much do you want to |
| Arghh!!!!! | | | | make this year? |
| ======================== | | | | Break it down into monthly, weekly and daily figures. |
| How Do You Eat An Elephant? | | | | How much do you have to sell or what do you need |
| ======================== | | | | to do to meetthat number? |
| One bite at a time! | | | | Lay it all out for the next 365 days and go ahead full |
| That is how you have to manage your online | | | | speed,don't let anything stop you and you'll be |
| business as well! | | | | amazed where you endup! |
| Whether you are lucky enough to only be responsible | | | | ============================= |
| for a singletask, or if you wear all the hats you need | | | | That's Right, Create an Action Plan! |
| to set clear cut goalsand attack them one at a time. | | | | ============================= |
| It is easy to become swamped these days, it is hard | | | | Take your revenue and expense information and put |
| to focus whenyou are up to your knees in crocodiles! | | | | it together. |
| ===================== | | | | You will not succeed without a clear cut plan of |
| Stop What You Are Doing! | | | | action withdaily, weekly and monthly goals. Set your |
| ===================== | | | | goals in concrete, postthem where you can see |
| You may be the most organized person, or the most | | | | them every day, next to the computer, onthe fridge, |
| self motivated | | | | whatever it takes! |
| (or not) but if you don't have something concrete to | | | | Take the time to do it properly, just once. |
| keep yougoing eventually the ship will flounder! | | | | Do yourself a favor. Prove you are one of the |
| Take a moment to sit down and evaluate your | | | | fittest, destinedto survive online! |
| business objectively. | | | | Make some money in 2002! |
| 1. Look at your expenses. | | | | Happy Marketing! |
| Decide what is absolutely necessary, Millions of dollars | | | | Mike Beriault |
| arewasted unnecessarily every year in expensive | | | | Editor, Surf22 |
| domain registrars,inflated hosting costs, useless | | | | Questions? |