| As a recruiter, I almost never see different article | | | | dedication to an article marketing campaign, your |
| publication references listed on the resumes of | | | | company or personal blog should see a jump in your |
| young, recent college graduates or, for that matter, | | | | Google, Bing and / or Yahoo rankings. |
| executive level applicants. Having the word "author" | | | | Improved Writing Skills |
| on your resume is a heck of a lot better than not | | | | Writing skills are so important, and as email is |
| having it. Additionally, as discussed below, | | | | increasing more and more as the way humans |
| employment related ambitions is just one of the | | | | correspond both personally and professionally, |
| benefits someone or any particular company can | | | | effective, succinct writing is a must. Just like anything |
| bring away from implementing an online article | | | | else, writing takes practice; the more you do it, the |
| marketing campaign. | | | | better you get. |
| Job Search | | | | To refer back to the employment benefits previously |
| "So, Sally what have you been doing since | | | | mentioned, upon formulating a thank you note |
| December?" | | | | following an interview, you are going to want your |
| This is an answer that many job seekers do not | | | | writing skills as sharp as possible. With an |
| have a great answer to; some fail to have an | | | | unemployment rate that continues to grow with no |
| answer at all. Yes, the considered applicant may have | | | | end in sight, you must separate yourself from the |
| formulated a blog, however any Average Joe can go | | | | pack of applicants any way possible. Consistent |
| to a free blog site, download the software and set a | | | | proofreading is no substitute from the skills one |
| mediocre conversation piece within minutes. There is | | | | brings away from article marketing either. |
| nothing impressive about this and employers know it. | | | | Enjoyment |
| Rather than the aforementioned tactic, to have links | | | | Since the majority of the Ezine Sites track the |
| on your resume to various Ezine Sites that publish | | | | number of readers to your articles, writing becomes |
| your articles allude to the fact that you are | | | | an enjoyable challenge in which you try to better |
| somewhat of an expert on the topic. When it comes | | | | your statistics with every article. This is will also allow |
| to submitting a resume, I would much rather be the | | | | you to gauge what is and is not popular / needed in |
| applicant who has links to reputable Ezine sites that | | | | the job market. |
| have published their articles as opposed to someone | | | | Consistent writing on various topics with subsequent |
| with an everyday blog listed on their CV. | | | | reader analysis in conjunction with tracking the |
| Online Marketing Campaigns for Your Business or | | | | fluctuations of article viewers / responses, can only |
| Personal Blog | | | | result in positive things. One of which may turn into |
| One of, if not the biggest part of a successful online | | | | an enjoyable hobby for years to come. The other |
| marketing or SEO campaign, is building low Alexa | | | | positive take-away can be a more fruitful, |
| Ranking, high PR anchor text (HTML) backlinks to | | | | marketable resume. |
| various pages of a website. There is no better way | | | | Consistent Learning |
| to do this than article marketing. | | | | When you write about new topics, you are forced to |
| More or less, for every article you or someone in | | | | learn to new subjects. When you are forced to do |
| your office writes, your company is almost | | | | learn new subjects, you are required to study. |
| guaranteed 8+ PR6 links, 4 PR7 links, a multitude of | | | | Studying and topic research are just two things that |
| PR5 links and inclusion into several submission sites | | | | can be both fun for the article enthusiast, job seeker |
| that have a PR4 ranking, but still remain reputable in | | | | or business professional. |
| the eyes search engines. | | | | In no situation can learning be a negative thing. Yes, |
| For any business, large or small, you can't beat the | | | | you may come across various topics and opinions |
| price of article marketing. This is the cheapest | | | | that you disagree with, but the takeaway is that you |
| (essentially free) way to build the aforementioned | | | | are learning. Continued learning is the foundation of |
| relevant, reputable backlinks to your various landing | | | | success. |
| pages. If implemented properly, after some time and | | | | |