7 EASY WAYS TO INCREASE SALES -- FAST

"What am I doing wrong?" That's a question businessMost prospects won't buy the first time they hear or
ownersoften ask themselves when business is slow.seeyour sales message. You need a system to
Often, theanswer is... "You're not doing anythingcollect contactinformation enabling you to reach them
wrong. You just needto do some things better -- andagain with periodicreminders and offers. Many
you need to start doing afew things you've beenbusinesses develop over 50percent of their sales by
neglecting."following up with prospects whopreviously requested
Here's a list you can use to evaluate your owninformation but didn't buy -- yet.
marketingefforts. It includes what I've found to beAdvertising is expensive. Maximize your return on it
the 7 mostimportant marketing principles contributingbyfollowing up periodically with the prospects it
to the successof ANY business.produced toconvert more of them into customers.
1. TARGET SPECIFIC NICHE MARKETS5. REMOVE THE OBSTACLE OF RISK
Everyone may be a prospect for your product orDo you know the major reason why people don't
service. Butyour marketing efforts will produce thebuy somethingthey want or need? They don't want
best results for thelowest cost when you targetto take the chance ofgetting something different
prospects with the greatest needfor what you offer.than they expect and maybe evenlosing money. You
Identify a niche market. Customize yourpromotionalcan eliminate this risk by guaranteeingsatisfaction. If
material to appeal to their greatest need.you sell products, offer a liberal moneyback
Thenmultiply your results by defining several otherguarantee. If you provide a service, offer to
nichemarkets and slanting your promotional materialscontinueworking without additional charge until the
to appealthe biggest need of prospects in eachpromised resultis achieved.
market.6. DIVERSIFY
2. PROMOTE YOUR OWN USPIt's easier and less expensive to get more business
USP is short for "Unique Selling Proposition". It'sfromsatisfied customers than to find new customers.
thecompelling reason why a prospect will do businessContinuallyfind or develop new products and services
with youinstead of with your competition. You'llrelated to whatyou sell -- and offer them to your
attract the maximumnumber of customers when youcustomers. Affiliateprograms offer a quick and
offer a benefit they cannot getfrom yourlow-cost way for Internet basedbusinesses to add
competitors. If you don't already have a USP,createnew products and services to theirinventory.
one by adding something to your business you're7. NEVER STOP TESTING
notalready offering. Convert it into a benefitContinually test and evaluate the effectiveness
statement andinclude that statement in all yourofeverything you use or do to promote business.
advertising.Here's ahighly effective 80/20 guideline you can use.
3. NEVER ADVERTISE WITHOUT AN OFFERInvest 80percent of your advertising budget and
Always include a powerful offer in your advertising.effort in provenpromotions and 20 percent in testing
Offerfree information related to your product ornew variations. Mostbusinesses using this system
service togenerate inquiries or website traffic. Thencontinue growing -- even in ahighly competitive
make the mostcompelling discount or bonus offermarket.
you can afford -- toconvert these inquiring prospectsTake a few minutes to evaluate how well you're
into paying customers.implementingeach of these seven marketing principles
This automatically leads to the next marketingin your business. Asmall improvement in just one of
principle...them will boost your salesimmediately. An
4. COLLECT CONTACT INFORMATION AND USE ITimprovement in several will generate a bigincrease in
TO FOLLOW UPyour total sales volume.