| If you are interested in becoming an advertising | | | | to organize the project campaign but you will also |
| account executive, you may be interested in reading | | | | have to independently organize yourself so that you |
| this article. Here, you will learn about exactly what an | | | | do not cross projects. Keep in mind that if you are |
| advertising account executive does and his or her | | | | working for a smaller agency, you may not |
| ever day duties. If you are considering becoming an | | | | experience this problem and you may only be in |
| advertising account executive then you should read | | | | charge of one and at the most two projects at a |
| along to make sure you are up for the challenge of | | | | time. |
| dedicating yourself to this profession. | | | | If you are interested in the daily work that you may |
| As an advertising account executive you are the | | | | carry out while working as an advertising account |
| bridge the connects the actual advertising agency to | | | | executive, you can expect to do the following |
| the client. You are the third party that each go to for | | | | activities: |
| advice and to make the connection between the | | | | * Meeting with the client or clients. Here you will talk |
| two primary parties. As an advertising account | | | | about the project, what you can offer, the ideas |
| executive you are responsible for carrying out or | | | | each party has for the campaign, advertising |
| managing the client's campaign. For example, if you | | | | requirements, advances in the project, halts in the |
| are working on a certain campaign for a client, but | | | | project, possibly goals and obstacles, presenting the |
| you are not an expert in one area or you need | | | | campaign and project ideas and final work, etc. |
| research for a certain aspect you would assign that | | | | * Meeting with advertising staff. Here, you will be |
| work to the employees at the advertising agency. | | | | discussing the micromanagement of the project. Who |
| Therefore, in order to have a completed project, | | | | will be in charge of what, due dates, changes in the |
| you give work to others in the office who you will | | | | project, etc. |
| micromanage in order to have all the elements to put | | | | * Managing and monitoring the progress of the |
| together in order to finalize the project for your | | | | campaign or campaigns. |
| client. | | | | * Communicating on behalf of the advertising agency |
| An important part about being an advertising account | | | | and the client to one another. You bridge the gap |
| executive is that you need to work closely with your | | | | between the two parties so you need to ensure that |
| client in order to address all of the issues that you | | | | there is continuous and clear conversation between |
| need covered in the campaign. You will also need to | | | | toe parties. |
| bounce ideas back and forth and always get the go | | | | * Negotiation is also a large part of your job. Each |
| ahead from the client in order to carry out a certain | | | | party has a specific request when it comes to the |
| aspect of the campaign. You do not want to do | | | | work of the project and what the client expects. |
| additional work that your client simply does not want. | | | | You will often have to negotiate yourself or |
| You are also in charge of the organization and the | | | | negotiate between the two parties. |
| management of the product. It is your job to have a | | | | * Deadlines and budgets are also part of your daily |
| schedule and to have your advertising staff adhere | | | | job. You must daily make sure that the project is on |
| to these dates. You will also be in charge of the | | | | track to be finished by the deadline and to be on |
| finances of the campaign. That means that you will | | | | budget and not go over. |
| have a particular budget which you will need to | | | | * You will also have to personally track the project. |
| adhere to. | | | | This may include details of the project as well as |
| However, you should keep in mind that depending on | | | | writing reports and keeping track of the financial |
| the size of your advertising agency, you may not be | | | | details that concern the project. |
| handling just one campaign, you may be handling up | | | | These are just a few of the daily activities that an |
| to four or five all at the same time. This can be | | | | advertising account executive does. |
| extremely difficult considering not only will you have | | | | |