ARE YOU USING ALL 7 OF THESE HIGHLY EFFECTIVE MARKETING TACTICS?

>Demonstrate a low cost for your product or service
Here are 7 well known, highly effective marketingbybreaking down the price to its lowest time
tacticsmany small business owners overlook whenincrement. "$325per year" frightens many customers
developing theirmarketing program. How many haveaway. "Enjoy all of thisfor less than 90 cents a day"
you overlooked?attracts them to the low cost.
1. BE UNIQUE5. STRESS BENEFITS BEFORE FEATURES
The best way to beat your competition is toA feature is what something is. A benefit is what it
promote adistinct advantage your customers cannotdoes.
get from acompetitor. This is often called your USPFor example, my favorite donuts are now delivered
(short for Uniquein a re-sealable box. That's a feature. The donuts
Selling Proposition). If you don't already have astay fresh for aweek after I first open the box.
distinctadvantage, create one. Add something to yourThat's the benefit. Promotethe benefits of your
business you'renot already doing. One networkproduct or service before you promotethe features
marketer I know doubled hersign up ratio byof it. People never buy something to get afeature.
providing free sales leads to her newdistributors forThey always buy to get the benefit produced by
their first 4 months.thefeature.
2. USE TESTIMONIALS6. FOCUS ON THE HEADLINE
Collect and use testimonials. Testimonials fromAlways include a headline with your ad, sales letter
satisfiedcustomers are similar to referrals. Bothorwebpage. Include your biggest benefit in the
provide yourprospect with evidence that yourheadline tograb your prospect's attention. Otherwise,
product or service producedresults for othermany prospectivecustomers won't read your
customers just like them. I've performedmany testspromotional material. When youdevelop a new
using the same messages with andpromotion, test different headlines to findthe most
withouttestimonials. Those with testimonials alwayseffective one BEFORE you test anything else.
increasedsales, often by as much as 65% or more.Afteryou find the headline that attracts the most
Don't wait for satisfied customers to volunteerreaders you cantest to find the most motivating
atestimonial. Instead, follow up with some customerscopy for them to read.
soonafter completing a transaction. Ask what they7. MAKE AN OFFER
liked bestabout your product, service or businessNever advertise without including an offer. An
opportunity. You'llget many flattering compliments.irresistibleoffer is the number one reason why people
Ask for permission to usethem in your promotions.buy something. Tosubstantially increase the response
3. MAKE AN UPSELLING OFFERto your advertising,substantially improve your offer.
Upselling is a proven technique you can use to getMany small businessesadvertise without including an
moremoney at the point of sale. Customers willoffer. This is a costlymistake because it doesn't
never be morereceptive to an attractive offer fromprovide a reason for prospectivecustomers to
you than when they'repaying you money. Offer yourrespond. The best way to get a big responsefrom
customers or clients the optionto upgrade to ayour advertising is to make an offer your
better product or service at a specialprice. Or, offerprospectscan't refuse.
the option of adding a related item to thesale for aAre you using all 7 of these tactics in your
special combination price. Many will accept youroffer.promotions? Ifnot, revise your marketing program to
An upselling offer can increase your average sale byinclude those you'veoverlooked. You'll immediately
30 percent or more without creating any advertisingenjoy a big increase in yoursales and profits without
expense.increasing your expenses.
4. TRIVIALIZE YOUR PRICE