| I was at a family member's house about one week | | | | really dig deep and find out what makes it tick will |
| ago, went to use the computer to check my email | | | | take a lot of time, a lot of studying and we all know |
| and something appeared different. Something a little | | | | that people are lazy. Though, I do recommend that |
| strange lurked; there was no quick way to use | | | | you learn the algorithm. It's not as difficult. |
| Google as a search engine. | | | | Google looses advertising revenue geared towards |
| Where the Google toolbar used to be, there was a | | | | the older generations |
| Bing toolbar, where the Alexa bar used to be, there | | | | Despite the fact that most young adults are buying |
| was a Bing toolbar. | | | | MACs, American's older generation (60yrs and up) is |
| Can They Capture the Market? | | | | almost definitely going to stick with the PC. |
| Not totally, but from this maneuver Microsoft's Bing | | | | Therefore, they will be forced to use Bing. That is |
| will gain a lot of search share. While MAC computers | | | | unless grandma figures out how to download Chrome |
| still use Google and there is no option to download a | | | | and piling on an Alexa toolbar (mirrors the Google |
| Bing toolbar (ironic because Google and Apple are | | | | algo) on top of that. |
| seemingly bigger competitors than Apple and | | | | Drug companies will then bring in swarms of |
| Microsoft), more people, in this economy, are buying | | | | marketing personnel to figure out how the older |
| PCs. This could be true for a long time. Yes, the iPad | | | | crowd searches Bing and their particular usage of the |
| and iPhone will help a little, but it won't do anything | | | | search engine. Wilfred Brimley will become more of |
| close to drastic. | | | | an internet sensation than Justin Bieber. |
| Despite buying a PC, the younger generation will still | | | | MACs get some of the 40 - 55 age group |
| download Chrome or some other browser conducive | | | | The word is going to get out quickly that PCs are, |
| to Google searching. Conversely, for those who are | | | | indirectly, blocking Google. This may present an |
| lazy or don't know about these specialty browsers, it | | | | opportunity for MACs to sell to the older, |
| appears that they are looking at a Bing life sentence. | | | | upper-middle class consumer. They won't get the |
| Additionally, when the economy turns, more and | | | | aforementioned crowd, but they will make a go at it. |
| more companies are going to have the need to | | | | Google continues to fight to make their PPC |
| replace old computers. Subsequently, more and more | | | | campaign work, but it will now see more roadblocks |
| companies' employees (decision makers as well) are | | | | There has been a lot of speculation around Google's |
| going to have to turn to Microsoft's search engine. | | | | new ad platform. They need one because, for most |
| You can circumvent it, but going to a 3rd party | | | | companies, there is no ROI generated from the |
| website prior to finding what you want is tedious for | | | | advertising model. It's a long explanation as to why |
| a population who has become decidedly lazy due to | | | | this is, but let's put it this way, corporate America, |
| the web. | | | | the failure is more your fault than theirs. |
| It is my true belief that Bing can get a 5%+ gain | | | | Microsoft's marketing team may have to come to |
| from this little trick. However, I would not be | | | | work and beat the PPC model |
| surprised if a Google vs. Microsoft heavy weight | | | | After getting beaten badly by Apple and Google as if |
| court battle commenced over this subject. Though, | | | | they were the Cleveland Browns, Microsoft's |
| by the name any decision would be made on this | | | | marketing team may have to come back from the |
| matter, it would be too late. | | | | South of France, Mexico or wherever they have |
| Some Subsequent Business and Marketing | | | | been hiding. They then have to stop letting the |
| Implications: | | | | interns run the advertising: "Los-links" equals |
| Online marketing companies | | | | "Loss-Dollars." The PPC model won't bring Microsoft |
| Mainly this concerns your online media and SEO | | | | back to glory. On the other hand, if Microsoft can pull |
| companies. To stay in business, they are now going | | | | something off, they may take a chunk of B2B |
| to have to study the Bing algorithm. The public | | | | advertising to Google's behalf. |
| knows very little about the search engine, though to | | | | |