| THREE TYPES OF INSURANCE AGENT RECRUITERS | | | | HOW IT WORKS You have a hot new major medical |
| First are those who do not spend over $1,000 a year | | | | policy that agents in your territory can use and also a |
| recruiting. Next are those marketing recruiters | | | | pretty good annuity product. Hands down, promote |
| relentlessly pursuing the $100,000 Salespeople or | | | | your new major medical product. Start with a |
| those agents they THINK are making a six figure | | | | prospect mailing list composed of agents primarily |
| income. Last are wise insurance marketers who | | | | with 4 thru 12 years experience currently selling at |
| realize they can make more sales overrides ignoring | | | | least some individual health insurance. Now mail them, |
| the $80,000 to $100,000 salespeople. | | | | and maybe follow up with a few phone calls. Those |
| LOOK AT THE MARKETPLACE There are | | | | that respond will be very interested if your product |
| considerably more $100,000 salespeople selling | | | | makes the grade. |
| annuities and financial products. Now look at your | | | | CHECK THE FIGURES The independent agent sells |
| competition. They want the highest income agents as | | | | one of your policies each month, and earns $12,000 in |
| much as you and maybe more. High competition | | | | extra commissions. He has made his $10,000 to |
| means big budget spending, using not only direct | | | | $15,000 income increase and is very happy to |
| approaches but very costly purchases of the | | | | continue writing more cases for you. Here's the |
| magazine ads mainly for name recognition. | | | | catch, unlike any of your competitors your start him |
| Independent agents and brokers already making as | | | | off with 4 free high quality leads you personally |
| much or more than some of the recruiters after | | | | produced from direct marketing sales leads. In |
| them control there own situation. You need them | | | | additional after each sale you give him four more. |
| more than they need you. | | | | Your investment cost for recruiting and leads |
| THE AGENT RECRUITER LOOKING TO UP SALES | | | | averaged spending $1,500.00. |
| OVERRIDES There are many great insurance | | | | YOUR BOTTOM LINE Your goal for the next 12 |
| salespeople earning $40,000 to $70,000 wanting to | | | | months was to increase your sales overrides by |
| increase their income $10,000 to &15,000 next | | | | $35,000. These new middle-bracket dedicated |
| year. Remember that $100,000 salespeople did not | | | | producers averaged earning you $4,000 before |
| start out that may, and they are loyal to the | | | | expenses. That translates to $2,500 after your lead |
| marketing recruiters that propelled them to the top. | | | | and recruiting expense per producer. To be on the |
| To create more sales overrides you need to either | | | | safe side, lets say you contract just 16 new |
| stop going after big financial pros or concentrate on | | | | WRITING producers like these, Certainly your |
| the overlooked agents selling other products. | | | | $35,000 income increase was met. Investing wisely in |
| Numerous agents in your territory with 4 to 12 years | | | | your mailings to upgrade your income is safer and |
| experience fit that description. An excellent mailing list | | | | more profitable than gambling at what could be a net |
| compiler can get you those names. | | | | loss. |