| Would you like to capture more sales with your web | | | | prospect'sdesire for your product or service then |
| site,sales letters, and other promotional messages? It | | | | motivate them toplace an order. It must also hold |
| may not beas difficult as you think. Here are 5 | | | | their interest and keepthem emotionally involved |
| proven tactics you canapply to energize your sales | | | | through the entire process or youwon't get the sale. |
| copy -- and increase your salesvolume. | | | | Active, stimulating words and phrases keep your |
| 1. REPLACE GENERALITIES WITH SPECIFICS | | | | prospectinvolved and interested in reading your sales |
| Look for general statements in your web pages and | | | | copy. Look fordull passive words and phrases you |
| salesletters. Replace them with specific statements. | | | | can eliminate or replacewith active ones. For example, |
| For example, a general statement like, "Our clients | | | | change a phrase like "...it'spractical and inexpensive" to |
| get moresales", is dull. Replace it with "Most new | | | | "...it's fast, easy and you'llsave $99" |
| clients enjoy atleast a 23 percent increase in sales | | | | 4. GET RID OF HUMOROUS REMARKS |
| within 60 days" tocreate excitement. This motivates | | | | Humor can be effective in some media -- but not in |
| prospects to sign up nowso they can start enjoying | | | | writtensales messages. It distracts your prospects by |
| that 23 percent sales increase. | | | | interruptingtheir mental focus on your message. This |
| IMPORTANT: Make sure your specific statements are | | | | distraction cancause you to lose some sales. Get rid |
| accurateand believable or your credibility will be | | | | of any humorousremarks in your web pages and |
| challenged. | | | | sales letters. |
| TIP: If something sounds too good to be true your | | | | SUGGESTION: Replace your humorous remarks with |
| prospectswill assume it's not true and they won't buy. | | | | real lifestories from customers describing how they |
| Understate anyspecific claim that sounds | | | | benefited byusing your product or service. Real life |
| exaggerated ...even if it istrue. | | | | stories add humaninterest and draw prospects into |
| 2. SHORTEN PARAGRAPHS, SENTENCES AND | | | | your message. Humordistracts their attention away |
| WORDS | | | | from your message. |
| Long paragraphs and sentences bore your prospects. | | | | 5. INCLUDE A MOTIVATING "P.S." |
| It causesthem to lose interest before getting to the | | | | Most prospects glance at the beginning of your web |
| end of yourmessage. Short paragraphs and | | | | page orsales letter then jump to the end before |
| sentences are easier to read. | | | | reading anything inbetween. Take advantage of this |
| They hold your prospect's interest. | | | | and put something at the endof your message to |
| Divide long paragraphs into shorter paragraphs of 7 | | | | stimulate their interest. Create it as a |
| lines orless. Break up sentences longer than 18 words | | | | "P.S." |
| into 2sentences. And look for long or uncommon | | | | For example, use a "P.S." to emphasize your offer, |
| words you canreplace with commonly used words. | | | | highlighta deadline or to dramatize a significant benefit. |
| For example, replace wordslike "originate" with "start" | | | | All ofthese will pull the prospect into your message. |
| or "receive" with "get". | | | | Use these 5 proven copywriting tactics to energize |
| 3. CONVERT PASSIVE WORDS AND PHRASES INTO | | | | yoursales copy. Your web pages, sales letters and |
| ACTIVE ONES | | | | otherpromotional messages will immediately start |
| Your sales letter or web page must build the | | | | producing moresales for you. |