Executive Presence: 12 Steps to Get It and Keep It

Copyright (c) 2009 Karen Friedman Enterprises, Inc.you come across as comfortable and confident in
Executive presence is not about first impressions. It'syour delivery of information.
about consistent long-lasting impressions. It's about7. Ask Challenging Questions: Show you will not take
how others perceive you: strong, convincing, direct,things at face value and want to continually get as
committed or wishy-washy, indecisive, weak ormuch information as possible to accurately
unsure. Executive presence means you are seen asunderstand the issue and make informed decisions.
someone who commands a room and commands8. Delegate: There is a difference between delegating
attention by communicating clearly, concisely andand doing. It's always important to help people but
honestly. It also means you are not afraid to voicethat doesn't mean doing their work for them. Instead
your ideas even if those beliefs are contrary to otherof continually offering to "put something together for
opinions. Your ability to impact or influence others isyou" or "give it to me and I'll see what I can do", it's
not based on job title. It's your personal authoritativeimportant to take charge. Offer to look or help, but
style that creates loyalty and respect.then suggest: "why don't you put it together and I'll
The following 12 steps will help you develop yourtake a look at it".
own executive presence so others visualize you as a9. Manage the Message: Avoid too much detail when
leader who can instill confidence and genuinelypresenting/speaking to executive audiences. Most
connect with others.listeners do not want to sit through a bunch of
1. Speak Up: Be a regular contributor at the table.historical perspective and background. They want you
Don't wait for others to ask questions. To provideto get to the point quickly. What do they need to
valuable input, prepare 3 to 4 points you want toknow or do to move forward? Think about delivering
deliver in advance of a meeting or importanta few key points with relevant examples that tell
conversation.them why they need to listen to you.
2. State Your Beliefs: Articulate your ideas even if10. Direct Delivery: Instead of backing into
others don't agree. Leaders stand up and voice theirconversations or delivering details first, think big
opinions without apologizing or making excuses. Statepicture and state your main point up front so you
what is correct, not what you think others want todeliver a quick, concise message and are more
hear. By taking personal risk, you project confidencedefinite in your responses. By getting to the point
and self assurance.quickly, you are in a better position to address
3. Use Strong Words: Avoid disclaimers and tentativeconcerns and persuade others to see your point of
phrases such as "It seems I get results" or "I hopeview.
to have the plan by August" or "In my humble11. Stand Tall: Positive body language draws positive
opinion" or "I think or "I guess". Replace these softattention. It's important to stand tall and straight,
words with stronger more assertive language such asmake direct eye contact, offer a firm strong
"I believe", or "I would like the plans on my desk byhandshake and speak in a strong voice. When
Monday", or "I get consistent results" or "The factsspeaking to a group, think about projecting to the
are as follows".back of the room to give more oomph, energy and
4. Passion: Speak with passion, energy, conviction andpassion so you are animated and interesting.
commitment. High energy and emotional content12. Authentically Firm: Being firm and definite doesn't
appeals to people on a very human level. If you don'tmean you have to be rude or nasty. Being polite and
believe in what you are saying, no one else will.using tact when questioning or challenging the
5. Take Credit: You need to be your ownopinions of others will foster conversation and put
cheerleader. Self promotion is not bragging. It's takingothers at ease so you can create an atmosphere of
ownership and credit for your hard work so peopletrust and open dialogue.
notice you. Certainly give credit to others whereEverywhere you go, you are always being evaluated
credit is due, but it's not necessary to overlyby somebody. When your actions across the board
compliment or continually thank people for their input.from the maintenance workerto the CEO are
6. Pause: Don't feel a need to fill the silence. Giveconsistent and genuine, you are on your way to
people a chance to think for a second about whatbecoming the type of executive others admire and
you've said before you move on. This will also helpwant to follow.