| Almost everybody shouts "we're number one". If | | | | Northeastern states, have Florida pegged as the |
| your product selling, marketing, or agent recruiting | | | | number one retirement state also. |
| territory includes Florida consider yourself blessed. | | | | State population in 2004 was 17,397,000, an increase |
| Target marketing experienced General Agents and | | | | of 8.8% just from 2000.On top of this Florida ranks |
| insurance professionals in Florida with your | | | | number one in the nation on the percentage of senior |
| opportunity is as good as it gets. | | | | citizens. Over one of six residents are a retiree, plus |
| The immense Florida insurance database is scrutinized | | | | numerous retires have well known senior-age card |
| looking for trends, statistics, and numbers, and facts. | | | | toting spouses. The senior retiree is ideal for |
| Contributing analysis is compiled information on usage | | | | investment annuity and financial planning, insuring that |
| and lead results, and contracting figures. This comes | | | | their savings last long enough. Not surprisingly, the |
| from insurance company recruiting directors, regional | | | | need for quality long term care insurance is also a |
| recruiters, brokerage firms, wholesalers, independent | | | | necessity. |
| marketing firms, and state managing general agents. | | | | Another key factor for the top ranking is also that |
| Florida insurance agents were analyzed over and | | | | Florida insurance agents deal with a base of younger |
| beyond normal boundaries in preparing this marketing | | | | than average work force, which is rarely unionized. |
| report. For accuracy it is necessary to factor in | | | | The amount of employer paid health plans are |
| economic, demographic, and educational data. Over | | | | sparse, making major medical and supplemental |
| 30 different factors contribute to the final | | | | products a ready made market. Please keep in mind |
| determination. | | | | that often the spouse of a retiree may not be eligible |
| For insurance agent recruiting, Florida is the number | | | | yet for Medicare. This makes spouses prime targets |
| one state without any doubt. Here are two key | | | | for nice premium individual major medical polices. |
| reasons. The total number of Experienced Florida | | | | Florida ranks sixth with its 52,000 total experienced |
| General Agents and insurance production compared | | | | brokers, yet rises up to third in marketing demand. |
| to the total citizen population is on the low side when | | | | The competition for recruiting experienced brokers is |
| looking at figures of the other states. Secondly is the | | | | split among annuity marketing, life brokerage, and |
| constant influx of new residents. The high middle | | | | health and senior marketing recruiters. The insurance |
| income of senior citizens arriving the Midwestern | | | | market in Florida remains ripe for so many different |
| states, sweeten the huge, yet constantly increasing | | | | products. This diversification nullifies any major |
| potential client base. Studies have shown that for | | | | competition impact for the recruiting of Florida |
| Midwestern states like Michigan, Ohio, Wisconsin, and | | | | insurance agents. There are so many quality Florida |
| Minnesota, Florida attracts a higher percentage of | | | | insurance agents, why chance money on the |
| retirees than any other state. New York and the | | | | wannabees? |