| The Vice President of franchise sales oversees a | | | | sales activities to the designated franchise compliance |
| commissioned sales force and assists the president in | | | | officer.o Conducting face-to-face meetings with |
| all aspects of franchise marketing and the awarding | | | | franchise prospects.o Qualifying prospective |
| of franchise rights. His primary responsibility is to | | | | franchisees.o Providing franchise prospects with |
| convert leads into sales, but he will also consult with | | | | franchise disclosure materials.o Following up with |
| the franchise marketing manager on franchise lead | | | | prospects and arranging for the closing of the sale.o |
| generation to maintain quality control of the lead | | | | Conducting franchise closing meetings, including |
| generation/sales process. | | | | rechecking all franchise legal compliance issues.o |
| The vice president of sales should have experience | | | | Conducting seminars, trade shows, and open |
| selling intangibles as a salesperson or sales manager. | | | | houses.o Coordinating with existing franchises to |
| High Level management and sales experience would | | | | involve them in the sales process. |
| also be helpful. The sales force that is hired should | | | | The level of staffing for a franchise organization will |
| have comparable qualifications. These positions will all | | | | vary with both speed of anticipated sales growth and |
| be phased out as markets become saturated. | | | | the strategy employed (an area development |
| Specific responsibilities would include:o Updating all | | | | strategy, for example, would require fewer |
| sales strategy and training materials.o Recruiting, | | | | salesmen). Overall, it can be anticipated that a typical |
| training, and supervising the sales force.o Answering | | | | franchise salesperson might close 12 to 24 sales per |
| inquiries from franchise prospects.o Mailing sales | | | | year. |
| materials to prospects.o Reporting on all franchise | | | | |