| My first exposure to Frank Bettger's materials was | | | | was in my head. Reading and following the principles |
| decades ago when I saw the book 'How I Raised | | | | outlined in 'How I Raised Myself from Failure to |
| Myself from Failure to Success in Selling' in a collection | | | | Success in Selling' was just that I needed anytime I |
| of half a dozen books sitting on the credenza in my | | | | began to feel a bit discouraged with my |
| new employer's office. I was intrigued by the title | | | | performance. |
| and thought, if this man who was a leader his field | | | | As a sales manager I encouraged salesmen to read |
| thought enough of it to have it displayed it must be | | | | and follow Bettger's principles. The ones who did |
| good. | | | | were the one who achieved the most in their sales |
| That afternoon I bought the book and it was life | | | | careers. It is a very entertaining as well as |
| changing for me in my sales career. During the next | | | | informative book, so I never felt that asking them to |
| twelve years, following Bettger's tips, I set numerous | | | | read it was asking them to do something that was |
| sales records in that company both as a field | | | | unpleasant. |
| salesman and a sales manager. | | | | This 255 page book is the Bible for everyone who |
| Like every other salesman I had often found myself | | | | wants to be successful in selling. Buy "How I Raised |
| in a slump and wouldn't know what to do. | | | | Myself From Failure to Success in Selling" by Frank |
| It seemed that everything I would try would only | | | | Bettger; it will be invaluable when you have problems |
| make bad matters worse. What I didn't realize was | | | | in selling. |
| that I was missing an essential factor and that factor | | | | |