| Postcards can drive a high volume of traffic to your | | | | one major benefit and asks therecipient to take an |
| website and they can generate a large number of | | | | action to get more details. Forexample: |
| sales leads foryou. They're highly effective, easy to | | | | "You can lose 13 pounds in the next 2 weeks |
| use and cost verylittle. | | | | without dieting. |
| A PERSONALIZED FORMAT WORKS BEST | | | | Call me today at 123-4567 or visit and I'llprove it to |
| Avoid postcards that look like a magazine ad printed | | | | you." |
| on acard. You'll get a bigger response if you keep | | | | 3. Always send postcards by First Class Mail. It costs |
| your messagebrief and format your postcard to look | | | | only |
| like a personalmessage. Your prospect can't resist | | | | 21 cents in the US. To qualify for this special 21 |
| reading a postcardformatted this way for several | | | | centpostage rate, your postcard must be at least 3 1 |
| reasons. | | | | 2 incheshigh by 5 inches long but not over 4 1/4 |
| 1. It's delivered already opened and ready to read. | | | | inches high by 6inches long. |
| 2. The message is brief and easy to read. | | | | IMPORTANT: Use a real 21 cent postage stamp. A |
| 3. It looks like a personal message. | | | | postcard sentwith a real stamp generates more |
| Personal message postcards are also effective for | | | | replies than the samepostcard sent with postage |
| businessto business promotions. "Gatekeepers" who | | | | applied any other way. |
| screen theincoming mail in many business and | | | | TIP: Get self-adhesive rolls of 100 stamps and use |
| professional offices willusually pass them through to | | | | them withthe automatic dispenser sold for about $15 |
| your prospect. And because thepostcard is smaller | | | | in most officesupply stores. It makes the job of |
| than the other mail it's usually put ontop of the boss's | | | | putting stamps on yourpostcards quick and easy. |
| mail pile. That almost guarantees yourprospect will | | | | EASY TO PRODUCE |
| read it. | | | | You can have your postcards professionally printed |
| I've used these postcards successfully for everything | | | | by aprint shop or print them yourself on your |
| fromdeveloping customer leads to recruiting senior | | | | computer. |
| executives. | | | | One cost-effective method when using your |
| They always produce a big response for a very low | | | | computer is toprint 4 postcards on an 8 1/2" x 11" |
| cost. | | | | sheet of standard indexstock paper. Then cut each |
| FOLLOW 3 GUIDELINES TO MAXIMIZE RESULTS | | | | sheet into quarters to producesfour 4 1/4" x 5 1/2" |
| You'll get the maximum number of responses to your | | | | postcards. 100 sheets will produce 400postcards for |
| postcardsby following three simple guidelines: | | | | about 1 cent each. |
| 1. Personalize the message on your postcard. Include | | | | For small quantities print your postcards individually |
| a dateand a greeting like you would in a letter. You | | | | onthe 4" x 6" blank index cards available from any |
| can use "Dear | | | | officesupply store. |
| Kim" when you know your recipient's name or | | | | Personal message postcards are simple and |
| something like | | | | inexpensive touse. They achieve almost 100 percent |
| "Dear Homeowner" or "Hello Doctor" when you don't. | | | | readership and generatea high rate of response. Use |
| 2. Keep your message brief. Don't clutter your | | | | them the next time you want todrive traffic to your |
| postcard withtoo many words or your prospect | | | | web site or generate sales leads for avery low cost. |
| won't read it. The mosteffective postcard announces | | | | |