| An obvious way to increase sales is to attract | | | | Most prospects won't buy the first time they hear |
| moreprospects to your business. But it's easier and | | | | about yourproduct or service. You can increase your |
| lessexpensive to increase sales by converting more | | | | total sales by 50percent or more if you periodically |
| of theprospects you're already getting into | | | | follow up with them. |
| customers. | | | | Your follow up procedure can be as simple as |
| Here are 2 proven tactics you can use to convert a | | | | contactingprevious prospects every month or two |
| higherpercentage of your prospects into customers. | | | | with a new offer. Orit can be more elaborate such as |
| Both are simpleprocedures any business can | | | | publishing a weeklynewsletter with information and |
| implement quickly for little orno cost. | | | | articles related to yourproduct or service. |
| 1. DRAMATICALLY IMPROVE YOUR OFFER | | | | PROBLEM FOR INTERNET MARKETERS: Many |
| Most prospects who take the time to consider your | | | | visitors to your website want what you offer -- but |
| product orservice would like to buy from you. But | | | | they're not ready to buyright now. You can't follow |
| they decided otherthings they want are either more | | | | up with them if they click awayfrom your site before |
| important or more urgent. | | | | you find out who they are and how tocontact them. |
| One way to capture many of these sales is to | | | | THE SOLUTION: Post a free offer on your site for |
| dramaticallyimprove your offer. Create a "good deal" | | | | somethingvaluable to prospects in your targeted |
| that's so enticingit becomes their first choice. | | | | market. Deliver it |
| You don't have to reduce your price to improve your | | | | ONLY by email. This enables you to capture the email |
| offer. | | | | addressof each visitor who requests it. For example, |
| Instead, simply load your offer with bonuses. | | | | offer a freesubscription to your email newsletter if |
| Whatever youoffer as a bonus must have a high | | | | you publish one. |
| perceived value to yourcustomers -- even if it costs | | | | Otherwise, offer a special report, a source list or |
| you little or nothing. Loadingyour offer with bonuses | | | | othervaluable information they cannot get anywhere |
| is an effective motivator even whenyou increase the | | | | else. |
| price of your offer to cover the additionalcost. | | | | TIP: Try to get each prospect's first name too. Use it |
| IMPORTANT: Always include an expiration date for | | | | topersonalize your follow up messages. People can't |
| yourspecial offer. Give prospects the choice to either | | | | resistreading something that's personally addressed to |
| acceptyour offer within a short time or forfeit it. This | | | | them. |
| willmotivate many prospects to delay some other | | | | You'll never be able to convert every prospect into |
| purchase so theycan buy your product or service | | | | acustomer. But you can convert more of them than |
| now. | | | | you do nowby implementing these 2 procedures. |
| TIP: To create an absolutely irresistible offer -- | | | | And... these additionalsales will be very profitable |
| include aspecial discount price AND a set of valuable | | | | because you don't have tospend more money on |
| bonuses in youroffer. | | | | advertising to get them. |
| 2. DEVELOP A FOLLOW UP SYSTEM | | | | |