| Getting sales during the Holiday Season this year will | | | | customer. |
| be achallenge for many businesses. The usually | | | | For example, I recently visited a web site offering |
| free-spendingholiday shoppers are likely to be more | | | | specialinterest travel books. They offered a map of |
| careful about whatthey buy and how much they | | | | any country asa free bonus with each order. I'm sure |
| spend. And business buyers willbe more reluctant | | | | the map cost the siteowner much less than its |
| than usual to make financial commitmentsduring the | | | | perceived value to the customer. |
| Holidays. | | | | 4. FREE FAST DELIVERY: People want to receive |
| What can you do to get the attention of your | | | | somethingimmediately after buying it ...especially |
| prospectivecustomers and clients? And how can you | | | | during the |
| get them to buy fromyou during this Holiday Season? | | | | Holidays. You can motivate them to buy by offering |
| ..GIVE THEM AN IRRESISTIBLE OFFER THEY CAN'T | | | | free fastdelivery. For example, a company selling |
| REFUSE | | | | personalized deskaccessories offers free overnight |
| Few businesses use Special Offers during the | | | | shipping during the |
| Holidays. Youcan attract attention and increase your | | | | Holidays. |
| sales during the | | | | 5. BILL ME LATER or BILL MY CREDIT CARD LATER |
| Holiday Season by promoting Special Offers. | | | | option: Thisoffer generates many sales you normally |
| Make your Special Offer as attractive as you can | | | | wouldn't get duringthe Holiday Season. It removes |
| afford. Thegreater its value to customers the more | | | | the customer's concern aboutspending too much |
| sales it willgenerate. | | | | money right now. |
| Here are 5 different offers you can use for almost | | | | TIP: Always include a deadline for your offer. |
| anyproduct or service. | | | | Prospects aremore likely to take immediate action |
| 1. SPECIAL HOLIDAY DISCOUNT: People don't | | | | when faced with therisk of missing your offer. |
| expect discountsduring the Holidays. Surprise them | | | | ADVERTISE YOUR SPECIAL HOLIDAY OFFER |
| with an unexpected | | | | Your Holiday Offer is short-lived. So use |
| Holiday Discount Offer. It gets attention -- and | | | | advertisingmethods that produce fast results. For |
| motivatesmany prospects to buy. | | | | example, send a briefemail or postcard |
| 2. SPECIAL COMBINATION PRICE: Combine several | | | | announcement to your customer or prospectlist. |
| products orservices for a price that's lower than the | | | | Place online and off line ads that will runimmediately |
| total cost ofbuying each item separately. | | | | after you place them. |
| A combination offer increases the number of orders | | | | TIP FOR INTERNET MARKETERS: Announce your |
| you getand the size of your average sale. It | | | | Special Holiday |
| increases the numberof sales by generating orders | | | | Offer prominently near the top of your home page. |
| from prospects who were only | | | | Somethingas simple as the words, Special Holiday |
| "shopping around". It increases the size of your | | | | Discount, will grabyour visitor's attention and draw |
| averagesale by motivating buyers to spend additional | | | | them into your web site. |
| money to getthe "good deal" of your Special | | | | Everybody wants to get a "special deal". Most people |
| Combination Package. | | | | don'texpect to find one during the Holiday Season. |
| 3. FREE BONUS: Offer to include a free bonus with | | | | Surprise themwith a Special Holiday Offer. It will |
| eachpurchase. It doesn't have to cost you very | | | | motivate many hesitantprospects to buy. |
| much so long asit has high perceived value to your | | | | |