| If your read the classifieds, you will typically see the | | | | combined experience and success plan for our agents |
| biggest ads being sales opportunities. The better the | | | | second to none. 100 years of combined experience |
| opportunity, the trickier the wording.. These | | | | mean nothing. That could be 2 people with 40 years |
| advertisements are written by some of the best | | | | average performance, combined with 5 people of 4 |
| sales copywriter professionals that exist. This is | | | | years of bouncing around "experience". Every new |
| especially true in the field of new agent recruiting by | | | | agent recruiting firm can say that have a success |
| Insurance Companies and firms. Their insurance ads | | | | plan second to none. That is because NONE have a |
| stick out, and tend to be the most tempting of all | | | | true proven success plan. |
| sales position opportunities offered. | | | | 5. An option allows you to sell over the phone. Wow! |
| Some of these insurance firms have taken to adding | | | | How many life and health insurance representatives |
| an internet address, where you can get an overload | | | | sell their client a policy over the phone? Probably less |
| of fluff. In fact I have in my hands a copy of a nine | | | | than one tenth of one percent. |
| page advertisement, that is a real knockout. | | | | 6. They treat best producers to trips to Mexico, the |
| First a quick dose of reality, and then I will get back | | | | Caribbean, and Orlando. (during hurricane season?). |
| to explaining all the fantasy. | | | | Win round trip airfare for you and a friend, plus |
| "Help Me, I've Fallen and Can't Get Back Up", is not | | | | attend the awards banquet. What about |
| the mantra of senior citizens. It is the outcry of new | | | | accommodation costs? How many are staff and how |
| insurance agents, while they stumble farther downhill. | | | | many are first year agents? |
| The career death pit lies just below, already mixed | | | | 7. They calculate 4 issued and paid sales a week with |
| with those still gasping, along with those too injured | | | | $3,000 average annualized premium, will reach |
| to continue. If you decide to answer any of the | | | | $102,953 income, which includes lead credits value. |
| insurance ads, you will be fighting defeat for four | | | | First, lead credits is a deduction from income, not a |
| years. Over 90% of fellow agents will fall quickly. | | | | value. Given that most of these sales are major |
| Four years does not mean a success earning, but | | | | medical, still, who writes 208 policies for 3,000 |
| merely survival. I survived and prospered, others | | | | premium. That means $624,000 of written and issued |
| have too. Nothing in the insurance ads I read turned | | | | premium. Considering a new agent might get 50% of |
| true, its really all up to you. | | | | the profits, it made the management $100,000. |
| THE ULTIMATE FANTASY AD EXPOSED Listed are | | | | BACK TO REALITY LAND FOR AN INSURANCE |
| some of the insurance advertisement statements. | | | | BEGINNER Way more than 60% of newly hired |
| 1. __________ agents can earn over $100,000 | | | | agents in their first year make enough money to |
| their first year. Currently 9% of insurance | | | | survive. Incomes (without subsidies) of $15,000, |
| representatives earn $100,000 sometime later when | | | | $20,000, and $25,000 are typical. $1,000 premiums, |
| then become a product specialist. | | | | and one or two sales weekly is more the norm. Real |
| 2. FREE Lead Program. This has more hooks and | | | | sales training is uncommon.. Company provided scripts |
| snags than a catfish trotline. The Wiggly bait | | | | and manuals are hard sell and not prospect friendly. |
| somehow always slips away. A quality insurance lead | | | | True leads are rare, so phone books are often called |
| costs $50.00 to $75.00 to obtain. Plus there is never | | | | your book of leads. You will be pumped to sell family, |
| a guarantee that the insurance lead will produce a | | | | friends, and relatives. Remember when you leave all |
| sale. Maybe when someone makes you $500 or | | | | upcoming money from your sales becomes the |
| more, then you slip them a "free lead" | | | | property of the insurance company. |
| 3. Free product and sales training. You get this from | | | | Make your decision on you. Your determination, grit, |
| weekly Emails, and the home office in Dallas. If 94% | | | | attitude, and to be a self-starter. Read the ads, and |
| of locally trained agents fail, how is this better? | | | | show them to any insurance representative. Ask |
| 4. A management team with over 100 years of | | | | their opinion of how much is true. |