| When it comes to a recruitment drive, you need | | | | Local newspapers are always very good and already |
| focus on writing appealing job adverts that reach out | | | | established papers are perhaps best value and |
| to those you need to apply in the best way possible, | | | | provide the highest distribution numbers. |
| and avoiding poorly written adverts that might see | | | | Once you have made your decision, or have chosen |
| you being inundated with completely unsuitable | | | | to place adverts in both of these media, writing job |
| applicants. Using specific techniques in writing job | | | | adverts should be a little easier. |
| adverts, along with being able to incorporate key | | | | Write a Good Job Advert |
| pointers about the job within a small space, is key to | | | | Finally, writing a job advert should be easy once you |
| writing the best job ads. This is especially true when | | | | know your target applicants and where you are |
| faced with the little space in which you have to fill! | | | | placing the ad - writing a job advert for a newspaper |
| Research Before you Write | | | | is different to writing for a website ad, people read |
| Carry out a bit of research before you embark on | | | | differently online to scanning through printed media. |
| your write up; take a look at how other adverts are | | | | Put yourself in the same position as the person you |
| being written, how they are spaced out, and what | | | | see in that job and try to communicate the main |
| key information other advertisers are including - you | | | | points first. |
| may find something that you had not already thought | | | | Include the description as the middle part of the ad, |
| of. | | | | outlining responsibilities with short term (daily) and |
| Newspaper or Online | | | | long-term (weekly etc) tasks. |
| Decide whether you are to advertise in a newspaper | | | | Make it easy and clear for people to reply to your |
| or solely an online recruitment site, this largely will be | | | | job advert, including a postal address, as well as an |
| decided by your budget but do ensure you advertise | | | | email address, for those that prefer to send |
| somewhere suitable for your sector. | | | | applications or responses the traditional way! |
| You can usually find recruitment sites that cover a | | | | If you are advertising a number of jobs at the same |
| specific industry, a good way to find the most | | | | time, include a reference number to make it easier |
| suitable site for you is to compare a few that are | | | | for you when filing and referring back to applications. |
| well within your budget. Don't advertise a generic | | | | Writing appealing job adverts helps you to minimise |
| admin role on a specialised site unless you have to (a | | | | on time spent recruiting, whilst maximising on |
| legal secretary, for instance, could be advertised on a | | | | candidates that are well suited to the role. |
| legal recruitment site AND a general site). | | | | |