| When you embark on a recruitment drive, even | | | | who you want |
| when you're looking to fill just one job role, it can be | | | | - Use buzz words to attract attention - if you're |
| rather difficult to know what to include and what the | | | | placing somebody in a busy department, words like |
| best layout is. | | | | 'motivated' or 'team player' might be used, or |
| We have written our 'How to' to help you write | | | | 'management skills' if you need them to oversee |
| attractive job adverts that will not only attract | | | | other staff members |
| applicants, but will help you to avoid receiving | | | | - Outline clearly any experience that a candidate must |
| hundreds of applications from people that are | | | | have and any that would be 'ideal' to have if this is |
| unsuitable for the job. | | | | relevant |
| Below we have split the main part of a job ad into | | | | - List any additional benefits like a car scheme, |
| four parts - title, description & benefits, | | | | childcare vouchers, private health care etc |
| company background and applying: | | | | Company Background Before adding the instructions |
| Job Title | | | | for applying, put a sentence or two about the |
| - Make the title clear, accurate and use words that | | | | company and it's location and include whether the |
| potential candidates will search for, especially when | | | | department or office is 'fun and lively' or 'professional |
| using on line ads | | | | and busy', giving potential candidates a good idea on |
| - Think about what people may search for - sales | | | | what the company is like to work for as well as |
| administrator may also be sales support, market and | | | | knowing the office is only a 10 minute drive away! |
| sales administration etc | | | | Applications Include clear instructions on how to apply |
| - Use real keywords that broaden that search and | | | | or how to receive further information. If you simply |
| explain what the role actually is and, given space, the | | | | want them to call or email for more details, then |
| industry sector | | | | include the telephone number that can be answered |
| Description & Benefits | | | | in working hours and that they can get through to |
| - Be concise, this is the main section of your job | | | | easily - some companies set up an answer service |
| advert and is must be clear, full of descriptive words | | | | for this. Ensure there is a contact name at this point |
| and needs to grab your candidate - they will also | | | | too. |
| search and see this first (on line ads) so needs to be | | | | If you haven't already put your address in the ad, |
| attention-grabbing | | | | include it now - some candidates prefer to write |
| - Include main responsibilities, whether the job role will | | | | instead of emailing. |
| deal with customers only or will include dealing with | | | | Ensuring everything is clear and as comprehensive as |
| suppliers and buyers too | | | | can be will help you to write an attractive job |
| - Show your main points in bullet form if you can, | | | | adverts that appeal to the candidates you need it to. |
| then lead on to a few sentences about the job and | | | | |