Kouzes and Posner on Leadership

The Leadership Challenge by James Kouzes andhow employees or customers are to be treated. But
Barry Posner is outdated, having originated in thewhat if you work at Boeing and you advocate a new
early 1980's.when everyone was trashingform of supersonic passenger jet? How do you
management. Hence why Tom Peters said in themodel that! Clearly, you can lead by example, but
preface to their first edition of 1987 thatmodelling the way cannot be a cornerstone of all
''...management as we know it is not dead. But itleading, unless you assume that it is always based on
darned well ought to be!" There is no mention ofhuman values. This may be important for political
management in their book. The result is anleaders or senior executives but it can't be a
overloaded concept of leadership. One problem withrequirement for all leaders.
this account is that it makes it hard to see howInspire a shared vision
lower level employees can lead. Greater specialization,If you view leading as a journey, vision is simply the
driven by increasing complexity, demands bothdestination you want others to join you in pursuing.
functions, not just one.Kouzes and Posner are right to claim that leaders
Kouzes and Posner Focus on Executives not Leaderscannot expect to be followed if they have no idea
The fundamentals for Kouzes and Posner can bewhere they want to go. But advocating a change to
questioned if leading is viewed as an occasional actan existing product, an instance of thought leadership,
instead of as an executive position.is hardly visionary. We reserve the word vision for
" Leadership is a journey - But a journey has twoideas at the grander end of the scale. Having a
parts: convincing people to join and getting them tobetter idea only counts as a vision if it is long term
the destination. Only the first stage is leadership. Theand if it paints a picture of a rather magnificent
second phase is a management undertaking. Leadersfuture. New ideas can range along a continuum from
sell the tickets for the journey; managers drive themundane to those that are revolutionary, radical and
bus to the destination. This is true even if furthervisionary.
injections of leadership are needed to resell theChallenge the process
merits of the journey.For Kouzes and Posner being a leader entails initiating
" Credibility is the foundation of leading - But we buy''a change from the status quo.'' But they are
the ideas of eccentrics whom we would not trust toequivocal on this principle, unfortunately so, because
manage anything. Excellent content can sway usit is the main one of their five that characterizes
even when the promoter (leader) is not personallyleadership. They start by telling us that leaders
credible. Character is only required for people in''search for opportunities to innovate, grow, and
executive positions.improve.'' They quickly water down this point by
" Leadership is a relationship - Managers work closelysaying ''But leaders aren't the only creators or
with people to get things done. Because they haveoriginators of new products, services, or processes.''
power over people there needs to be a relationshipNotice the phrase "aren't the only''. This implies that
of trust between them. It is possible to lead at aKouzes and Posner see leaders as the occupants of
distance so does not require working relationships.managerial roles. But if all leadership is an informal act,
When Martin Luther King led the U.S. Supreme Courtnot a position, then championing a new product is
to outlaw segregation on buses, he may not havealways leadership. Kouzes and Posner acknowledge
known the people in this organization or had anythat new ideas come from ''people on the front lines.''
relationship, with them.But, for them ''the leader's primary contribution is in
" To lead you must first look inside yourself andthe recognition of good ideas, the support of those
clarify your values. This is only true to lead within theideas, and the willingness to challenge the system to
domain of values, if you want people to behave inget new products...adopted.'' This is a pretty lame
accordance with accepted values. But if you areversion of ''challenging the process''. The reason for
promoting a new piece of software to your bosses,the equivocation is simply that there is no room in
your personal values are not involved. The examplesKouzes and Posner's world for management. If there
cited by Kouzes and Posner involve major culturewas, they could say that leaders really do challenge
changes, challenges to values. Perhaps we should callthe status quo, leaving it to managers to do the
this values leadership. Managers need to be clearsupporting, developing and facilitating of those who
about their values, however, because we can't trustdo so.
them with so much power over us unless we knowEnabling others to act and encouraging the heart
where they stand on what is important to us.There isn't much difference between Kouzes and
" You need to be inspiring to lead - The truth is thatPosner's fourth and fifth principles. They both relate
leadership style is situational. In scientific and technicalto facilitating teams of people to reach the
organizations, there is a demand for "evidence based"destination, empowering and motivating them to
decision making. Here, leaders need to cite hard factsexert the necessary effort. These two principles
to lead and they may do so either quietly ormost clearly pertain to the implementation phase of
aggressively, so long as they have the evidence.the journey and are the easiest ones to classify as
Kouzes and Posner outline 5 core practices, but theymanagerial.
are a mixture of manager and leader actions.The bottom line is that The Leadership Challenge is a
Model the waywidely read book which no doubt inspires executives
Kouzes and Posner tell us that ''Leaders' deeds areto improve their performance, but as an account of
far more important than their words...Exemplaryleadership it is badly outdated. There are two main
leaders go first. They go first by setting the exampleproblems with it. They make no place for
through daily actions that demonstrate they aremanagement and they cannot account for acts of
deeply committed to their beliefs.'' This is all very wellleadership outside of the formal (or even informal)
if you are advocating a change in values, such asrole of managing a team of people.