| Whenever I speak to fellow business people, we | | | | business industry but are not sure about where to |
| share stories about how our customers want things | | | | start. Or maybe they are not performing well in their |
| simple. They do not want complicated product | | | | current business of choice, and are ready for a |
| instructions, they just want simplicity. There is no | | | | breakthrough year. |
| other business opportunity today that has simplified | | | | Group #2: Entrepreneurial people with a few success |
| the work involved than a multi-level marketing | | | | stories, yet are working hard on those success |
| company. MLM businesses need to make it easy | | | | stories, up to 100 hours a week. They yearn for |
| since the growth of the company is based on | | | | something that can leverage their input. A similar style |
| recruiting new representatives who are trained by | | | | is the person who has jumped from opportunity to |
| the previous person. Lead generation is critical. Most | | | | opportunity, each time hoping things would work out |
| people join a MLM to reap the rewards of leverage. | | | | for the better. The similarities is that these people |
| The leverage is created when leads are converted to | | | | are entrepreneurial. |
| recruits, who then use your training to build their own | | | | Group #3: Successful networkers who are currently |
| team. This creates exponential growth in the | | | | building their business with a traditional offline |
| organization. To become wealthy in multi-level | | | | marketing strategy. They are ignorant about the |
| marketing, you need to master the art of | | | | marketing on the internet. |
| networking and recruiting. | | | | How do you recruit from these people groups? |
| The key to success in any business is hiring the best | | | | The key to recruiting for your MLM business is |
| person for the job. Now what is the job of an MLM | | | | marketing. Unfortunately, many MLM and network |
| business representative? Sales. You need to find | | | | marketing companies train their new members to |
| representatives who love the role of a sales person. | | | | make a list of their family and friends, do cold calls, |
| The recruit will need to develop prospecting skills and | | | | purchase leads, and invite people to the presentation. |
| people skills. Everybody knows a sales person who is | | | | The problem with this method is the low conversion |
| so likable even though they are always selling. Why | | | | rate. Although these marketing strategies have |
| are they successful? They know how to entertain | | | | worked for a many people, using this style of |
| and they know how to be engaging. If you know | | | | marketing requires effective selling skills, active |
| anyone whofits the above description, they will be | | | | listening skills, high self confidence, and long hours |
| perfect for MLM recruiting. Can you teach this skill? | | | | talking to people without qualifing their interest level. |
| That is a great question. If you are willing to teach | | | | Frankly, most people do not have the time to |
| people the system, and the people skills, you also | | | | prospect. I found entrepreneurial mothers became |
| need to have a recruit who is teachable. I would | | | | facinated with the concept of internet marketing. |
| not hire anyone who is not coachable. | | | | Just like offline marketing, online marketing does |
| What types of people should I recruit? | | | | require a lot of work, at least in the beginning. |
| I do not recommend recruiting friends and family | | | | However, internet marketing does provide leverage. |
| unless they can fall into the key segments of the | | | | Once you publish work on the internet, it can start |
| MLM talent pool. Here are three groups from which | | | | working for you. People find you through your |
| to recruit people with the above characteristics for | | | | presence on the internet. A marketing strategy that |
| your MLM business: | | | | leverages the broad reach of the internet will help |
| Group #1: People interested in the internet/home | | | | you best leverage your time. |