Nature Of Sales Manager's Position

Sales Manager; Reporting to the vice president ofperformance.
Marketing.The sale manager establishes a system of
Job Objectivesupervision that controls waste and inefficiency and
The primary objective is to get maximum volume ofpoints sales efforts into the most profitable channels.
sales through effective development and executionRelations
of sales programs and sales policies for the productsThe sales manager develops effective working
sold by the division.relations with other departmental heads and the
Responsibilities and Duties.general manager so that sales developments can be
The sales manager is concerned with following jobtranslated into courses of action.
objectives:-The sales manager develops relations with the key
Sales Program.accounts that provide maximum long term
The sales manager designs detailed sales program toparticipation in their available business.
improve the competitive positions reduce selling andThe sales manager develops and maintains effective
other distribution expenses and achieve establishedworking relation ships with sales ,trainings and other
sales goals.key personnel in the employ of customers in order to
The sales manager reviews and approves salesensure that the cooperation is beneficial to both the
policies, sales static's and pricing policies for all theparties.
products to ensure profitability.Communication
OrganizationThe sale manager keeps the higher heads of their
The sales manager prepares an effective plan for theorganization informed about the sales results and
organization in which all the activities are carried outfuture plans of action and operation.
for the members of the sales organization whichThe sale persons keeps a track of overall
makes it easy for the sales members to peruse anddepartmental sales activities,objectives,results, and
get the results on time.problems and keeps sales manager informed about
The sales manager provides leadership both tothe same.
immediate subordinates and all levels of salesControl
organization in establishing a sound basis for eachThe sales manager keeps lesion with production
individual's self development and in making certainmanager so that the rate of production is geared as
that rewards are in line with the responsibilities andclosely as possible to actual sales needs.
performance.The sales manager reviews and approves sales and
Sales force management.expense budgets and evaluates periodically the
The sales manager discovers promising sources forperformance of all sales activities in relation to budget
the recruitment of new sales personnel and setsand sales goals and corrects the same as and when
standards for the selection of the most promisingrequired.
new personnel from among recruits.The sales manager 's performance is considered
The sale manager provides training to new personnelsatisfactory when the
so as to achieve high level performance in the- Profit contribution of the sales department is in line
shortest period of time and prepares them forwith the plan.
possible future promotions.- The details of the sales plan are in writing and
The sales manager ensures the sales force areacceptable to marketing management.
properly motivated, so as to achieve optimum sales- The turnover is satisfactory.