| Network marketing recruiting has changed over the | | | | appropriate traffic to your promotional material. If |
| course of time though many opportunities have not | | | | you have a larger budget, pay per click advertising, |
| kept up with the times. I break the various methods | | | | list builders, or other techniques can be used. The |
| down into four categories: | | | | goal again here is not to go broke in the process. |
| 1) Warm/cold Contacting | | | | When you generate your leads for a generic business |
| 2) Marketing focused on your MLM opportunity | | | | opportunity, you do not have to worry about |
| 3) Marketing focused on your MLM's product | | | | prospects having been called multiple times. If you |
| 4) Marketing focused on helping other MLMers be | | | | phrase your promotional material appropriately, you |
| successful with their MLM business | | | | can also screen out those just looking for a job. You |
| Warm / Cold Contacting | | | | may however still run into the old hound dogs but |
| With this method of network marketing recruiting, | | | | that is inevitable. This can be a decent approach and |
| your up line has likely told you to make a list of | | | | is far more targeted than warm/cold contacting. |
| friends, family and acquaintances, and then to | | | | Marketing Focused on Your MLM's Product |
| contact them in order to show them your business | | | | With this approach to internet marketing recruiting, |
| plan. They may also tell you to go out and meet | | | | individuals are responding to promotional material that |
| people or leave fliers on car wind shields in attempt | | | | will solve a problem they are experiencing. Here are a |
| to reach others that you could show the plan. You | | | | couple of things to consider with this approach. |
| may find some prospects utilizing this method but it is | | | | 1) This may be a great way to find retail customers |
| definitely old school from the 80's and 90's and is not | | | | but we ultimately looking for business partners in |
| a targeted approach. | | | | order to leverage our time and money. |
| Whether we like it or not, most of our friends and | | | | 2) If you state your company or product name in |
| family will not have the same drive that we have to | | | | the promotional material, prospects may not opt into |
| change things in our life. They may talk a good line | | | | your information since they can do another search on |
| but when it comes down to putting in the effort, | | | | line for the product or company name without opting |
| forget it. An analogy that may help clarify this point is | | | | in. |
| that of the old hound dog lying on the porch. He | | | | 3) Dependent upon your product, there can be a lot |
| happens to be lying on a nail sticking up through the | | | | of competition making it difficult to differentiate |
| boards and is howling from the pain. But his need to | | | | yourself. There are thousands of MLM products in |
| change does not outweigh the effort it would take | | | | the health industry for instance. |
| for him to move... so he just lies there howling about | | | | Marketing focused on helping other MLMers be |
| it. Sound like anybody you know? | | | | successful with their MLM business |
| This method is NOT a targeted approach. You will | | | | Before we begin discussing the last approach, would |
| spend a considerable amount of time and money | | | | you agree with these statements? |
| time traveling to meet prospects in order to show | | | | 1) Even if you utilize a more targeted approach |
| them the plan. The other reality to face here is that | | | | focused on your MLM opportunity, prospects will be |
| you will inevitably need more leads beyond your | | | | on the defensive because you are trying to sell them |
| warm market if you truly want to be successful. And | | | | on that opportunity. |
| there are a lot better ways to leverage your time, | | | | 2) It would be ideal if you could reach prospects who |
| money and talents. | | | | already understand the leverage that can be |
| Marketing Focused on Your MLM Opportunity | | | | achieved through network marketing... not just |
| With this method of network marketing recruiting, | | | | opportunity seekers. |
| you are moving away from contacting friends and | | | | 3) 95% of leads you generate will say no to your |
| family. Prospects are responding to promotional | | | | MLM opportunity... costing you valuable time and |
| material about a generic business opportunity. This is | | | | money |
| a far more targeted approach and you are no longer | | | | With this approach to network marketing recruiting, |
| chasing your prospects. The trick here however is to | | | | you are attempting to reach out to other MLMers |
| not run out of money generating leads before your | | | | and help them with their network marketing issues. |
| business gets off the ground. | | | | As you have read in the above approaches, most |
| If you are planning on purchasing leads, it will cost | | | | network marketers have the same issues. They |
| you about $1.50 to 5.00 per lead assuming you are | | | | need more leads and don't want to go broke in the |
| looking for a fresher lead. The kicker is that about | | | | process of getting more leads. If you can point them |
| 95% of these leads: | | | | toward a lead generation system that provides them |
| 1) Are looking for job not a business | | | | with internet marketing guidance and basically runs on |
| 2) Have already been called multiple times and are | | | | autopilot, they will see the advantage of this |
| irritated about being called... even though they are | | | | approach compared to the other methods listed |
| supposed to be fresh leads | | | | above. |
| 3) Are the old hound dog on the porch... wanting | | | | If you sincerely try to help others solve these issues |
| something for nothing | | | | and build a rapport with them, many will become |
| 4) Won't answer | | | | very interested in hearing about your primary |
| This can be a great short term approach while you | | | | business opportunity. But even if 95% of them are |
| are building the infrastructure to generate your own | | | | still not interested in your primary opportunity, many |
| leads, but make sure you do not go broke in the | | | | will still be interested in lead generation and attraction |
| process. | | | | marketing products that will help them with their |
| Generating your own leads is really what you should | | | | current MLM. Since this lead generation system is |
| be focusing on for the longer term. This can be done | | | | coupled with affiliate marketing, your cost to |
| through free internet marketing methods such as | | | | generate leads is funded. You can rest in the comfort |
| article marketing, video marketing, blogging, etc. It will | | | | that you will be around as your business opportunity |
| take time and some skill in order to generate the | | | | takes flight. |