On Becoming a Corporate Headhunter - Part II

Third-party recruiters have a huge competitivediscover that the best haven't been looking very
advantage over their corporate recruiter rivals. Forlong. Of course, these are also the hardest ones to
one thing, they can cherry-pick their assignments andrecruit since they're more discriminating. At first, they
thus don't have nearly as many assignments to workwon't even call you back, so persist. If you somehow
on. For another, they can market their bestget them on the phone they'll quickly say they're "not
candidates to multiple clients. In many cases thisinterested" as soon as you begin your pitch. This will
allows them to present high potential candidates withbe followed up with the classic, "what's the
comparable, but not identical, experience. Retainedcompensation?" to finally get you off the phone.
recruiters also have open access to their hiringDon't succumb to these temptations. For one thing,
managers, spend a great deal of time understandingthese people don't really mean "no," they mean you
real job needs up front, and 100% of theirhaven't said anything that would get them to say
candidates are interviewed. Of course, since there's a"yes," and everything they do next is to get rid of
fee involved, their candidates are put under theyou. So in the future if someone says "no" or "not
microscope, and repeat business is a function of howinterested," just say "that's exactly why we need to
well their candidates perform on the job. This actuallytalk" as your default comeback. Then go on to
is a good thing, since candidate performance is howsuggest that wouldn't it make sense to talk 5-10
external recruiters are evaluated, not cost per hire.minutes under the chance your job offered a true
Despite the fee, if the external recruiter delivers topcareer move.
people on a consistent and timely basis they getWhile you mustn't take "no" for an answer, it's
more assignments. A case can be made that theactually best to ask questions that can only be
corporate recruiting department should more closelyanswered by a "yes." This way you determine if
model the external recruiter in both process andyou're interested in your candidate, rather than the
technique. To move toward this end objective, herecandidate determining if she's interested in your job.
are some techniques you might want to try on yourThis is what applicant control is all about, and is the
next assignment:  key to becoming a corporate headhunter.
Throw away the job descriptionUse the phone screen to convert your job into a
I've probably only made this point about 1000 timespotential career move
this past year, so here's number 1001: a traditional jobStart the phone screen by conducting a work history
description listing skills, duties, experiences, andreview going through the candidate's background in
competencies will not help you to find topsome detail. Spend 15 minutes on this. Then use the
performers or screen them accurately. Instead, youOne-question Performance-based Interview to
must ask your hiring managers to define exactlyreview the candidate's most significant
what the person taking the job must do to ace theaccomplishment in great detail. This will take another
first performance review. If the hiring manager says15 minutes, but you can stop the interview if you
he doesn't have time to do this, ask him what he'll bedetermine the candidate is too light for the job. Use
saying to an outstanding candidate if she asks afact-finding probes to look for voids and gaps in the
similar question. Alternatively, you can ask thecandidate's background by benchmarking what she's
manager when he'll be telling the great person he'sdone in comparison to the performance objectives
hired what she'll be doing. Strong prospects, especiallylisted in the Performance Profile. These gaps can then
those who aren't looking or who have multiplebe used to present your job as a true career move.
opportunities, will be asking you these sameFor example, a top person will see a job with a
questions before they agree to go out on anbigger staff or a bigger budget or more visibility or a
interview, and if you can't confidently answer them,broader impact as a career move. Don't be surprised
they'll say they're not interested.when the candidate then starts selling you on why
The two following tips require that you know theshe's a strong candidate, despite these shortcomings.
top 4-5 performance objectives of the job in orderAs long as the gaps aren't too big, you can move
to maintain applicant control and convert your jobforward without compensation being the primary
openings into career moves. These are importantdriver. This will help increase your close rate if the
skills if you want to source and convince the bestcandidate is ultimately offered a position, especially if
people when you first contact them to consider yourshe's comparing it to other jobs that are more lateral
opportunity. Your hiring managers must also knowtransfers.
the performance objectives of the job if they wantBecoming a corporate headhunter will become more
to see more top performers and then accuratelyimportant as the supply of strong candidates declines
assess their ability and motivation to do the realas the economy recovers. In the early stages of the
work required. (We call these performance-based jobrecovery, external recruiters will have a field day,
descriptions Performance Profiles.)snatching some of your best employees for their
Another huge win: you'll quickly discover that somebest assignments. Corporate recruiters will then be
of your best prospects, including diverse candidates,faced with the double challenge of filling both new as
have a slightly different mix of experiences thatwell as these just-vacated positions. While these tips
might have been overlooked using traditionalwill help you become a better headhunter, the bigger
screening measures. Most managers will want to seetask is getting your whole team on board, getting
these candidates if they've accomplished tasksyour hiring managers actively engaged, keeping your
comparable to those listed it the Performance Profile.best people engaged, and using the latest sourcing
Don't take "No" for an answertechniques to find the best talent available. The
Sometime during your first call with a candidate, askworst thing you can do is nothing.
the person how long she's been looking. You'll quickly