| To make it ever more complicated for telemarketers | | | | paying up to $80.00 through various methods to |
| or solicitors is that some states merge their data | | | | obtain a lead, are ending up with an excellent return |
| with the National Do Not Call List. Other states have | | | | on their investment of $10 profit for ever $1 spent |
| chosen to maintain their independence and do not | | | | over a 3 year timeframe. |
| match their phone numbers with the Federal Level. | | | | OUR PERSONAL TEST. We recently send 250,000 |
| What is the fine if I call someone on the list and they | | | | agent names into a reputable firm for phone |
| turn me in? Federal FTC Fines and the state do not | | | | matching. As most of these were successful people |
| call list, cost up to $11,000 per occurrence. How do I | | | | at residential addresses, we expected close to a |
| avoid fines, even if I am sure my prospect names | | | | 50% match rate. In additional we took the option |
| are mostly on the do not call list. You OR the | | | | that all phones found on either state or national do |
| telemarketing firm must FIRST register the required | | | | not call lists be removed. They firm warned us that |
| information with the FTC before you calling start | | | | our results would not be spectacular. The returned |
| dialing that phone. Keep in mind that checking a few | | | | data was shocking, about 20,000 available phone |
| thousand phone numbers against both the state and | | | | prospects on the do not call list of our 250,000! This |
| national do not call list is more than a minor pain. Plus | | | | turned out to be a relatively high cost experiment! |
| at a yearly cost of $62 per telephone area code it | | | | About 50% of the sales marketing recruiters that do |
| can bring up your marketing costs. | | | | not conform their current marketing ways will |
| You have 3 solutions. The first is to take the chance | | | | disappear during the next 4 years. They will find |
| and go ahead and make some calls. Remember that | | | | more and more, the 2 cheapest ways of obtaining |
| state do not call lists not only apply to consumer | | | | leads to hire agents are losing effectiveness at an |
| home numbers, but to businesses and business | | | | alarming rate. If you want to keep your career alive, |
| people as well. With some sales operations having an | | | | you can either (a) purchase a quality list of prospects |
| office in their home, it is difficult to distinguish | | | | for your products, and then have an outside |
| between the two. The second chance is okay if you | | | | telemarketing firm call them, (b) build a website using |
| only market products in a couple area codes or one | | | | the tactic skills of a true master to bring you direct |
| state. Get your forms signed, follow the rules, and | | | | traffic, (c) buy expensive ad word internet |
| get started calling. The third solution is the hiring of a | | | | advertising to get traffic, (d) find one of the couple |
| professional telemarketing firm. | | | | remaining Email lists with integrity, or (e) do it the |
| The telemarketing firm has probably filled out most | | | | proven way, get the best mailing list matching your |
| of the forms, so adding your firm will not be hard. | | | | products, and send out expertly designed mail, |
| Plus they probably have already paid the costs they | | | | checked by a knowledgeable person that know what |
| incurred for each additional area code they applied | | | | message your piece must contain and how to phrase |
| for. You have to now pay more for each lead they | | | | it. |
| produce for you, and pass up the big chunk of prime | | | | Do not stand back and see your future devoured by |
| candidates that are on the do not call list. However | | | | the national and state do not call lists! |
| nowadays some super producing marketing firms | | | | |