Sales Managers - What Are Their Expectations of You, the Sales Rep?

Let's face it, one of the main reasons that you chosecommitment to achieving goals will benefit these
a career in sales, aside from the relatively highemployees personally. Do you know what happens
income potential, is the autonomy and independencewhen you are in sales and you commit to working
that a sales job provides. Being in sales is the closesthard? You make more money. Do you need your
you can get to running your own business withoutsales manager to tell you this? No. Be committed,
actually being a business owner; from generatingwork hard, and you get more commission. No need
sales leads, to meeting with clients and closing sales,to hear a lecture on this from your sales manager.
to budgeting, to time management, to businessM - Measure Results - Sales managers must measure
meetings, and to traveling. But, in the end, it still isn'ttheir employees' results and compare them to their
your own business even if it feels like it. You still aregoals to find gaps that require further attention. Now
an employee of a company and you still have a bossthink back to your personal expectations (which
- your sales manager.exceed the company's expectations) and to your
Your sales manager wants you to be accountablecommitment to working hard; this will bring in more
because in the end, if you don't make your numberssales, more commission for you, and more revenue
(quota), he himself will be accountable to his boss. So,for the company. When this happens, there will be no
how do you keep the autonomy that you desiregaps that require further attention, meaning your
without having to answer to the boss? Easy. Yousales manager will have no reason to question you.
must meet and then exceed your numbers at allP - Provide Feedback - Mr. Miller states that "your
times. If you do this your sales manager will have noemployees cannot do a good job without feedback,
reason to watch over you and it will truly be theand they certainly can't improve without it." You don't
rewarding job that you seek.want your sales manager to think that you cannot
According to Brian Cole Miller, author of the bookdo your job without him constantly guiding you, do
"Keeping Employees Accountable For Results: Quickyou? Of course not, this is childish. Show him that
Tips For Busy Managers," there are six SIMPLEyou can do your job and improve without guidance
principles of accountability that he teaches salesand he will not have the need to direct you.
managers of which you, as a sales professional, mustL - Link To Consequences - Consequences guide
understand so that you know what your boss isbehavior and can get employees back on track. Do
looking for from you. Knowing these principles willyou want your sales manager to tell you that if you
allow you to do your job in such a way as to havedon't reach your target he will, for example, require
your keep your autonomy (If you wanted your bossan extra 10 cold calls a day the following month? Of
to be constantly looking over your shoulder at allcourse not; your sales manager is not Frederic
times of the day you would have chosen a customerSkinner and you are not a lab rat. You don't need to
service job in a call center!). Here are Mr. Miller's sixbe "punished" because you do your job and you do it
SIMPLE principles.well.
S - Set Expectations - Your sales manager wants toE - Evaluate Effectiveness - Sales managers must
communicate what is expected of you. You're ahold themselves accountable for holding others
smart person. You know what your company'saccountable. What happens when you are
expectations of you are. You don't need someoneaccountable? It makes your sales manager
telling you what the expectations are. Your goalaccountable. So if you reach and exceed your
should be to set your own personal expectationstargets you will be doing a great job, your sales
above what the company expects of you. No salesmanager will be accountable, he will not need to
manager will see the need to discuss expectations"deal" with you, and you will have the autonomy and
with you if you are already self-motivated.independence that you have always wanted from
I - Invite Commitment - Mr. Miller advocates thatyour job.
sales managers should show their employees how a