| An outline of the essential skills used by top sales | | | | Your job as the salesman is to maximise the |
| producers which you will learn in this article. | | | | effectiveness of all these ingredients, for the benefit |
| The first requirement in the pursuit of a happy and | | | | of the customer, the company and yourself, in that |
| successful career in selling is your own belief in the | | | | order. |
| value of the product or service that you are selling. | | | | Of course the most essential requirement of all is |
| This is an ethics issue. | | | | your Attitude. Because of the inevitable rejection |
| If you are not totally convinced that what you are | | | | that is inherent in the early stages of your sales |
| offering represents good value then the chances are | | | | career a positive view of life or an optimistic outlook |
| you will not sell it successfully, or if you do then your | | | | is necessary to carry you through to the next |
| own self-esteem will suffer - not a price worth | | | | sale.Understand that nobody sells everybody and that |
| paying, especially when there are so many valuable | | | | your own sales record will improve if you question |
| products and services waiting for you to exploit. | | | | why you did not make the sale after each |
| The raw materials you need for Selling. | | | | presentation. |
| 1) Social Skills. Learn the importance of your | | | | As you go from presentation to presentation build up |
| appearance and other personal attributes. | | | | a list of all the objections you meet and find answers |
| 2) Your prospects needs and your personal needs. | | | | from your colleagues, soon you will have a repertoire |
| 3) Time, your most precious commodity. | | | | of answers. Then the best strategy of all is to |
| 4) Product or technical knowledge. | | | | present the most common ones yourself before |
| 5) Ideas. Learn and practice ' creative visualisation.' | | | | your prospect can think of them and of course |
| 6) Energy. Learn how to stay enthusiastic and | | | | answer them so that they no longer can spoil the |
| motivated. | | | | sale. |