| Having a blog is technically doing a form of social | | | | ever a guest blogger?" |
| media. After all, you are attempting to executive the | | | | If you can bring them over to your site, it is very |
| basic concept of social media which is bringing people | | | | important that you have them put a link (preferably |
| together via using your s.m. platform which is a blog | | | | HTML - look it up, it's not too hard of a concept and |
| whether it be a basic WordPress or other. When | | | | you will need the knowledge) to your site on their |
| attempting to drive visitors, don't think about your | | | | blog. Since you are paying them, have the link be |
| needs, think about the topics which your target | | | | visible and have it describe what your blog is about. |
| audience would want to read about. You must first | | | | This way, you can scrape some visitors which |
| decipher as to what are the topics other college | | | | otherwise would not have known about your site. |
| students want to read about. Interesting content is | | | | Think of it as residual income. |
| the entire foundation of a successful social media | | | | Constantly keep track regarding increase of visitors |
| campaign. | | | | to your site. There are two main ways to do this. |
| For instance, students don't want to read about your | | | | The first is to install a function called Google Analytics. |
| trip to France. However, they do want to read about | | | | It is very easy and is a great way to track the |
| various professors at your school, the best bars, the | | | | number of people who come to your blog. |
| cheapest places to eat, the reputation of fraternity | | | | Therefore, you can see which guest bloggers are |
| and sororities, sports at the college and other things | | | | bringing you an audience and which are not doing |
| which are on students' minds. So, how do you get | | | | their job. Also, there is a ranking referred to as an |
| the word out now that you've switched around your | | | | Alexarating. It is a very easy concept to pick up and |
| social media strategy and have cutting edge content? | | | | getting your ranking down (the lower the better) is a |
| The answer is simple; you outsource it. Think about | | | | really fun game. |
| the various things that students want and need. The | | | | Then, constantly moderate your blog and make sure |
| answer is money, food, designer clothing, books, | | | | that you become an expert on each topic which is |
| software, gas, etc. | | | | covered. Try to keep the topics separate. If a blog |
| Therefore, since you are going after many different | | | | post about campus bars and professor ratings is on |
| facets of the student body, reach out to somebody | | | | the same page, it is not going to be as effective as |
| popular in each group and ask them to do a guest | | | | if they were separate. |
| blog. Formulate some way to compensate them ($25 | | | | Become the moderator of your blog. A few times a |
| or so in total) based on the number of comments or | | | | day you are going to have to check in and approve |
| visitors which come to the site. How do you find | | | | comments while filtering the spam. I know many well |
| them without physically walking around campus or | | | | known website owners and they are always in front |
| going to random bars and handing out pamphlets? | | | | of the computer. Don't use this as a basis, but I email |
| Begin searching for other popular blogs with the | | | | back and forth with a really nice guy in India who |
| same topic. Use the search engines. Bring the writers | | | | owns 300 websites and he knows how to manage |
| over. | | | | them. I don't recommend that you do this, however |
| Doing this is not always as easy as it sounds as | | | | you get the point. There is too much competition out |
| making popular friends online is quite hard. You must | | | | there for you not to keep up with your blog at least |
| be polite and only go in for the sale if you are 75% | | | | 5x a day. |
| sure that they will bite. Don't go offering them | | | | When moderating comments on your blog, make |
| money, gift certificates or whatever you want to | | | | sure that the writing is not slandering any particular |
| offer right away. Ask them a broad question or two | | | | individual. This could get you in a lot of hot water. If |
| such as, | | | | you are unsure as to whether to put a post up, don't |
| "Do you know what I would have to pay a guest | | | | put it up. |
| blogger to make my site more interesting? Are you | | | | |