| Successful businesses agree. Statements do not | | | | management skills or employee satisfaction in today's |
| make vision a reality. People do: the right people in | | | | business environment. Just filling a vacancy should not |
| management and employees, the right shared | | | | be the defining action of a successful business or as |
| understanding of the company mission and vision | | | | an applicant, for future employment. Most people |
| statements and the right actions and goals that | | | | interviewed for a position within an organization can |
| support those statements. And both must have real | | | | typically fill more than one and often do not have the |
| commitment, not merely compliance. Sound too | | | | opportunity to discuss their real achievements that |
| difficult? Well, it is happening and it's happening in | | | | could translate into a highly valued employee. Today's |
| companies large and small that recognize the true | | | | good business practices see the error of this process. |
| partnership of management and employees in its | | | | "This is where mutual understanding is built with real |
| success. | | | | and well defined mission and vision statements that |
| "What you need is a clear and meaningful mission | | | | truly reflect the business. The management knows |
| statement and vision statement to define what your | | | | what it needs for its strategic plan and so do the |
| business must accomplish, a strategy for the journey, | | | | employees. Because the commitment is there by |
| a clear set of values to guide the way and leaders | | | | both, real sustainable goals can be planned and also |
| who trust people enough to give them the power to | | | | reached" he continues. "Even more importantly when |
| work passionately" writes author and business | | | | an opportunity presents itself, it is not likely to be |
| consultant veteran in Mission and Vision Statements: | | | | missed, by either the business or the employee." |
| Your Path to a Successful Business Future. | | | | Is your mission statement and vision statement used |
| Too often HR departments or head-hunters fill an | | | | in developing the organization's strategic plan? Are |
| employer's need without researching the real talent | | | | your employees and managers involved with and |
| of the prospective employee. The old management | | | | understand their part in the mission statement and |
| style of "getting the most out of someone while | | | | vision statement? Are these statements |
| setting aside the best" does not encourage good | | | | communicated effectively? |