| Lots of companies look to outsource their lead | | | | generation to a teleservices firm, you might want to |
| generation to telemarketing vendors that provide | | | | consider taking this function in-house. If you're |
| turnkey services for calling into prospect accounts | | | | concerned that you don't have the expertise to do |
| and qualifying leads. In fact, our own company has | | | | telemarketing, consider employing the services of a |
| experience providing these services to clients. I'm | | | | good inside sales consulting firm. The good ones have |
| here to tell you today that this process of | | | | experienced inside sales managers who are capable |
| outsourcing your telemarketing to a tele-services firm | | | | of setting up the process, recruiting the people, |
| probably is not a very efficient or cost effective | | | | training them to the process and managing them to a |
| way to do business in today's day and age. | | | | defined set of outcomes or metrics. A good telesales |
| Why? Well, it's been proven that telesales and | | | | consulting firm can help you to take a core |
| telemarketing is a strategic part of most companies' | | | | competency away from your telemarketing vendor |
| competitive arsenal today. Companies that outsource | | | | and convert it into a core competency within your |
| telemarketing or telesales typically pay a much higher | | | | company. In the process, you'll improve your overall |
| price per lead and gain a lot lower lead intake, than | | | | sales efficiency and gain improved oversight and the |
| companies that actually perform those functions | | | | ability to continuously improve your selling model. |
| in-house. | | | | You'll also lower your cost per lead. |
| If your company has been outsourcing its lead | | | | |