| If you own a business, than most likely, you've been | | | | creative thinking. |
| asked this question an abundance of times. The | | | | Though, as a business owner, large or small, do you |
| answer is simple, "You cannot afford not to use my | | | | know what hard work means? |
| services," or "You cannot afford not to buy my | | | | Do you know what hard work means when it applies |
| product." | | | | to entrepreneurship? |
| The basis of this is that to be successful in business, | | | | Entrepreneurs, true entrepreneurs, sometimes feel |
| you have to be so good at what you do that clients, | | | | slighted when somebody tells them that they "work |
| upon inquiring about your product or service, quickly | | | | hard." True entrepreneurs don't work hard, instead |
| find out that they have no choice as to whom to do | | | | they are compulsive and want to hear from their |
| business with. If you can't make your clients money | | | | clients that they did the best job that client has ever |
| or satisfy their needs to an amazing extent, then tell | | | | seen. Successful business owners don't usually think |
| them that. Does it sound arrogant? Absolutely. | | | | about what they do as work either. The think of it |
| However, if it's true, then you best tell them. | | | | as a game and it's sure as heck a game that they |
| For instance, if you want your portfolio to grow, you | | | | are determined to win. |
| go to Goldman Sachs or a topnotch hedge fund. You | | | | As a matter of fact, many venture capital or VC |
| don't go to a "chop shop brokerage firm" that are full | | | | firms are giving psychological tests to the potential |
| of gamblers who cannot analyze a stock if their lives | | | | business owners to ensure that they are not "hard |
| depended on it. The people at these organizations | | | | workers," but that they are "compulsive." Obviously, |
| are not naïve; they know you're in a predicament | | | | there is an extent to being compulsive; you don't |
| and they leverage that to charge what they do. | | | | want to end up in a hospital. |
| Apple has the same hold on the "Why should we go | | | | Similar to many that articles that I write, provide |
| with you?" question. Their answer is that, "If you | | | | references to quote Ray Kroc, the founder of |
| want a good computer, where else are you going to | | | | McDonalds. In this below statement, the legendary |
| go?" The best part about it is that it is true. Apple | | | | business man was unable to hide his undying devotion |
| knows that Macs are not only better, they are also | | | | to being able to answer the "Why should I go with |
| firmly aware of the fact that their computers, socially | | | | you question." Here is one slip up where he alludes to |
| speaking, are cooler and give the owner a sense that | | | | believing in McDonalds more than he does God at |
| he or she has a luxury. When someone has a MAC, | | | | certain points in his day: |
| they have the designer purse of computers. | | | | "I believe in God, family, and McDonald's. And in the |
| How do you get to the point where you can answer | | | | office, that order is reversed." |
| the question at hand with the exact response that is | | | | All entrepreneurs, should have the mentality that |
| the basis of this article? | | | | they will do anything and everything possible (in an |
| The answer is not going to surprise you: it's | | | | ethical standard only) to reach the pinnacle that is |
| compulsive (not hard) work, an undying love of | | | | being able to give the answer, |
| beating the competition combined with intelligent, | | | | "You cannot afford not to. |