| Especially in today's economic environment, | | | | especially those who commute. And guess what? |
| employers are becoming increasingly "choosy" with | | | | These people are commuting because they are going |
| regard whom they hire... and rightfully so. With the | | | | to work... because they are employed! |
| unemployment rate reaching highs that we have not | | | | Advertisements in national and regional dailies have |
| seen in decades, more and more job seekers have | | | | performed very well at bringing these passive job |
| resorted to "fabricated enthusiasm" in hopes of | | | | seekers to our clients. |
| impressing recruiters. These candidates are willing to | | | | Using metropolitan New York City as an example, |
| settle for a job they are less than passionate about, | | | | many of our clients advertise in such prominent dallies |
| while waiting for a career opportunity for which they | | | | as the NY Times, Post, Daily News, and Newsday on |
| are truly qualified to come around. This makes for a | | | | a steady basis, especially those looking for top-notch |
| not-so-happy employee, and one with the potential | | | | salespeople and healthcare workers. Another |
| to infect his or her coworkers. This becomes costly | | | | excellent vehicle for reaching the passive seeker is |
| for the employer who has needlessly wasted time, | | | | the daily newspaper, amNewYork. Distributed at no |
| energy, and money on an employee who is unlikely | | | | cost at commuter venues throughout New York City |
| to remain long enough to justify the investment. | | | | and its suburbs, amNewYork enjoys a huge |
| As a recruitment advertising executive with more | | | | commuter circulation. |
| than 25 years experience, let me share an important | | | | What about younger candidates who appear to be |
| lesson that I learned though working with some of | | | | losing interest in the print media? Some magazines |
| the most successful staffing professionals in the | | | | already have interactive editions compatible with such |
| industry. It is simply this: The best candidates for any | | | | platforms as smartphones and the new iPad. These |
| position are ones who are already employed in a | | | | turn print advertisements into live videos that are |
| similar or parallel position, and who are not unhappy | | | | certain to attract the younger demographics. And as |
| with their situation. Just because they are not | | | | augmented reality applications help transform the |
| actively seeking a new job, however, does not mean | | | | print media into entry portals for web-based |
| they are not open to opportunity when it knocks. | | | | interactivity, they are bound to recapture a |
| The question is, how do you reach the passive job | | | | substantial share of the younger audience. They will |
| seeker. | | | | undoubtedly find ways to dazzle those of us in the |
| While career websites are a vital tool for recruiters, I | | | | older demos, retaining our interest as well. |
| have to believe that someone who takes the time | | | | So, if your entire recruitment strategy is based on |
| to go on such a website is actively looking for a job. | | | | career websites alone, you may be missing out on a |
| Does that make such people bad candidates? Of | | | | pool of ideal candidates. Only by integrating your |
| course not, but it does suggest that career websites | | | | online efforts with the print, radio, and television are |
| are unlikely to provide more than a very limited | | | | you likely to find the golden goose, and not just one |
| number of the passive seekers described above. | | | | of an army of unemployed people eager to double |
| Daily Newspapers, on the other hand, can be very | | | | park for a while on your dollar! |
| successful tools for reaching the passive seeker - | | | | |