| Humanity's true advantage over any other species is | | | | specific stats like browser-type and geographic |
| our ability to build on past information. We have a | | | | breakup. Any webmaster that doesn't have Google |
| keen sense of observation to determine how the | | | | Analytics installed might as well be sitting by the fire |
| world around us works, and we possess language to | | | | eating rotting meat. |
| record and pass on those observations. Thousands | | | | Mint.com: Mint is a user friendly personal finance |
| of years of compiled information in mathematics, | | | | application that lets you download, categorize, and |
| science, architecture and engineering has steadily | | | | graph all of your finances on a day-by-day basis. The |
| advanced cultures around the world. | | | | site offers seamless analytics: from graphs that |
| When simplified, much of this observation, | | | | project what your savings will be in 6 months to |
| trial-and-error and progress boils down to one word - | | | | comparison charts that determine whether you are |
| Analytics. Our ability to analyze past records and | | | | spending more than the average person on coffee. A |
| utilize the resulting statics has been paramount to our | | | | must have for anyone that needs help during this |
| species' progress. In a sense, analytics has existed | | | | economic downturn to track and curb their spending |
| since our modest beginnings, sitting around a cave | | | | habits. |
| fire: "Note to self. Eating rotting meat does not bode | | | | Newton Software: Newton is an intuitive online |
| well for digestion. I will tell Grok of my findings. Next | | | | recruiting software solution that allows a company to |
| time, we won't eat rotting meat." | | | | manage and track hiring, announce job openings and |
| Today, analytics has progressed to a technological art | | | | review resumes. One if its best features is a |
| form built on decades of information compiled into | | | | cutting-edge analytics module that allows a business |
| networks of computer databases. Cutting-edge | | | | to easily evaluate its recruiting program: from |
| computer software allows massive amounts of | | | | pinpointing bottlenecks to determining the average |
| information to be analyzed, compared and directed | | | | speed of hiring. It enables a company to view their |
| towards executing a strategic 'next step' in a fraction | | | | hiring and applicant management from either a |
| of a second. Governments, economies and industries | | | | birds-eye-view or from the lens of a microscope. |
| sway to the beat of analytics to determine their | | | | Newton is essential for any business that wants to |
| next logical step. | | | | improve their recruiting process. |
| There are a number of analytics software solutions | | | | TubeMogul.com: TubeMogul is a nifty web 2.0 site |
| today that specialize in a variety of industries. I'd like | | | | that allows you to upload your user-generated video |
| to highlight five great solutions below, each pertaining | | | | content to multiple sites in one fell blow (YouTube, |
| to a different industry. Feel free to add to the list | | | | DailyMotion, Vimeo, Revver, Brightcove, and many |
| with any other top-notch analytics software that you | | | | more). Its most impressive feature is an extensive |
| know of. | | | | analytics suite that lets you track various statistics |
| Google Analytics: Google is the king of analytics with | | | | across multiple sites, including view minutes, viewer |
| its easy-to-install, in-depth and widely used online | | | | attention, per-stream quality and syndication tracking. |
| software package. Google Analytics allows a web site | | | | In-depth viewership statistics is an invaluable feature |
| creator to easily track their site's statistics : from | | | | for companies that are trying to virally spread their |
| basics like average visitors and time on site to more | | | | brand message. |