| A very disappointing amount of insurance marketers | | | | Now you have overpowering and compelling bait out |
| really know how to market their insurance products. | | | | there. |
| Far less know the tricks and tips that can greatly | | | | SEE THE ADDITIONAL RESPONSE ROLL IN. It's not |
| reducing their recruiting campaign budget. Yet in turn, | | | | hard for an agent to resist a free information pack, |
| the number of quality agents responding to their | | | | or product guide or a low cost imprinted item. But |
| offers is superior. | | | | here is a one time offer to receive a $30 item just |
| Smart insurance marketing recruiters realize that | | | | for inquiring about your product. You even have the |
| spending $600 to recruit a good producing broker is | | | | top producers motivated now. Your whole purpose |
| money well spent. See how to lower the cost of | | | | of the mailing should be to get as many as possible |
| acquiring experienced agents in half, and get more | | | | to respond right now. It is then your job as a |
| response. | | | | professional recruiter or marketer to contract the |
| SETTING THE STAGE FOR INSURANCE | | | | agent and get him to start writing business. Almost all |
| MARKETERS. After a good insurance agent mailing list | | | | people, including insurance agents have a hard time |
| is the most important step to take. Writing a | | | | turning down a chance to get something of value for |
| compelling saves letter, having a mail shop print and | | | | nothing. |
| mail your prospect agents is next. But if you are | | | | HOW YOU PROVIDE THE NO OBLIGATION EBOOK. |
| using the best list of agents possible and your | | | | After responding with a call or better yet an email |
| message is strong and inviting why are you getting a | | | | that only asks for their full name, phone, and email |
| good response instead of an excellent one? | | | | address, and they want their Ebook as soon as |
| WHAT IS LACKING WITH THE SALES LETTER? | | | | possible. What you do requires 2 things. One is to set |
| Your sales letter does not give your prospect agent | | | | up a "thank you for responding page" on your |
| or broker a big enough incentive to respond! Do not | | | | internet site where you have uploaded the Ebook in |
| blame either the list provider, or all your competitors. | | | | compressed .pdf format. On the page you set up a |
| A good portion of your list receivers held back who | | | | easy "click here to download" link (hyperlink). When |
| may have been ready to respond. Your the offer did | | | | pressed this link automatically sends you new |
| provide an incentive to agents to reply now. | | | | prospect the Ebook, which he opens with adobe to |
| However your free promotion trinket, or item flew | | | | read. This can be pre-set even before your mailing |
| right past their attention zone. | | | | goes out. The second item can also be preset. This is |
| HOW TO GET EVEN THE BEST AGENTS TO | | | | "a thank you email" that you will be contacting him by |
| RESPOND. The agent was undecided, but you | | | | phone shortly, and giving him a direct page link to |
| provided something that could not push him over the | | | | where he can download his FREE Ebook copy. |
| edge. What you needed was "A limited bonus for | | | | END RESULTS. Not only are you getting double the |
| being one of the first 50 to respond offer, with a | | | | response, but three added benefits: |
| super bonus." On the internet today you can find an | | | | (a) the agent gets a nice thank you email from you, |
| Email Book worth about $30 that would be of | | | | (b) he is forced to visit your website, and might |
| interest to your agents. You find out that you can | | | | browse around and, |
| purchase the Ebook for personal use only. But for an | | | | (c) he is thankful for getting something actually |
| additional $50 get the right to distribute as many | | | | valuable for nothing, so is much more responsive |
| copies of the Ebook as you wish. Now you have a | | | | when you explain the benefits and services you can |
| winner. You could giveaway 50 or 100 copies of the | | | | provide for him. |
| ebook and still your investment was a meager $80.00 | | | | THIS IS TRULY A PERFECT WIN WIN SITUATION. |