| "He has the gift of gab; he should be in sales!" | | | | believe the following statement to be true: |
| "People really like her; she'd make a great | | | | "I'm not a salesperson!" |
| salesperson!" | | | | To get people to try, to handle a modicum of |
| "He's the funniest guy I know; a natural for selling!" | | | | rejection, to get some good orders under their belt, |
| Have you ever wondered how people get into the | | | | they cannot be burdened with negative core beliefs |
| sales field? | | | | about this occupation. |
| Clearly, some are born into it. The President of the | | | | If they dislike salespeople, or even feel in any way |
| local car dealership has his son working as the sales | | | | turned off by the negative stereotype of |
| manager of one of the divisions. | | | | salespeople, there may be little hope for their |
| For those two, and for many others, you might say | | | | development. |
| selling is in the genes. | | | | Which means there are two types that can succeed: |
| If you're a people-person, others notice, and they | | | | (1) People that are positively predisposed toward |
| encourage you with the sorts of lines that opened | | | | selling, i.e. they think they might be good at it, though |
| this article. | | | | they haven't tried, yet; and (2) People that are |
| But can anybody else become a good salesperson? | | | | neutral about it; that are willing to have an open |
| Must you be extroverted, outgoing, someone who | | | | mind, accept and implement instruction, and not |
| doesn't mind shaking hands and smiling into the eyes | | | | disable themselves with negative beliefs about the |
| of strangers? | | | | process. |
| You can. | | | | To date, few sales recruiters and trainers have |
| If I didn't believe this, I wouldn't have written the | | | | screened applicants based on their ATTITUDES |
| best-selling book, "Selling Skills For The | | | | toward selling, itself. Instead, they've focused on |
| Non-Salesperson," or "Telemarketing For | | | | SKILLS. |
| Non-Telemarketers." | | | | With a bad attitude, skills-training isn't likely to be |
| But it's not easy converting ardent non-salespeople | | | | accepted or to stick, whether you're dealing with |
| into top achievers, especially if they say or simply | | | | veterans or with fresh recruits. |