| An affiliate program manager has to operate on | | | | A different but very important job for the affiliate |
| several distinct levels and ensure that all work in a | | | | manager is that of policing the affiliates in the |
| smooth interdependent manner. If you are a | | | | program. The participants have to adhere to the |
| webmaster working with an affiliate program | | | | terms that the advertisers lay down. Rogue affiliates |
| manager you should have information on the job | | | | may try to indulge in hanky-panky such as bidding on |
| responsibilities of an affiliate person. This will enable | | | | trademarked words, drive traffic by offering |
| you to have a more meaningful interaction with the | | | | incentives, try to corrupt cookies of other affiliates, |
| affiliate expert. | | | | etc. |
| Being an active recruiter of affiliates and publishers | | | | The affiliate manager has to be adept at |
| for a merchant's program is an important | | | | communicating at different levels; the |
| responsibility. Getting the right publishers to join an | | | | correspondence has to be two-way and at different |
| online marketing drive helps push business, you get | | | | times it will include recruits, inactive affiliates, and |
| more people throwing their weight behind the same | | | | communication to all affiliates about changes in policy |
| objective and everybody benefits. The job of | | | | and any new programs that the advertiser is |
| recruiting relevant webmasters requires proper | | | | launching. |
| vetting of a website, its content, its targeted traffic, | | | | The manager will have at his disposal a wealth of |
| etc. Enlisting people can take as much as half of an | | | | data from which he has to glean insights and detect |
| affiliate manager's working time. | | | | trends in the purchase patterns, type of leads, any |
| The second thing is to ensure that as many of the | | | | geographical influences on lead, type of affiliates |
| recruits as possible stay active. The affiliate expert | | | | doing well, the type of promotions that are |
| should categorize affiliates based on performance and | | | | performing well, etc. This information can be used to |
| chart out different strategies for interacting and | | | | come up with targeted campaigns so that an |
| motivating them. For example, an affiliate that is | | | | advertiser's product or service portfolio is better |
| performing well can be encouraged by customizing a | | | | represented across the different affiliate publishers. |
| promotion for it. Inactive affiliates have to be | | | | The affiliate guru should also devise separate |
| stimulated into action by having a one-on-one chat | | | | promotions aimed at both - affiliates as well as |
| with them. | | | | consumers. |