| The title of this article is a typical question that one is | | | | to the sales team as it is vital that each member is |
| likely to be asked when attending an interview for a | | | | aware of their role within the organisation. |
| sales management position. It is therefore important | | | | Motivational skills is the second "must have" |
| for these people to have a good comprehension of | | | | characteristic to become a good manager. There will |
| the role and what is required to become a success. It | | | | be times when sales just hit the wall and the sales |
| is also important from a personal point of view - | | | | team start to become a bit down and depressed, |
| anyone who is, or is about to start, as a sales | | | | even anxious. There may be disharmony between |
| manager will be eager to make a good impression | | | | different members of the team and this is where a |
| and to increase profitability for the company. | | | | good motivator can really help to steer the team in |
| So what are the essentials of becoming a top class | | | | the right direction. |
| sales manager? Well to start with it has to be the | | | | To be classed as a top rank manager you need to |
| need for excellent communication skills. Any form of | | | | be fair. This means treating all of the staff the same |
| sales role requires the person to have a certain | | | | - not having a favourite etc. You also need to be |
| amount of self-confidence and an ability to explain all | | | | loyal to each member of the team and to be willing |
| of the benefits of their product in a coherent and | | | | to lead from the front. A lazy team leader will |
| upbeat manner. For a person who is in a | | | | achieve nothing. You should be willing to muck in with |
| management role this communication will also extend | | | | the rest of the team etc. |