Why Isn't My Resume Being Noticed?

How do I rise above the crowd?them and
Gone are the days where individuals could simplyB) give specific examples of their use.
walk into a personnel office and fill out an applicationIn essence a resume bullet such as "Created detailed
for a medical device job. In a world filled withCAD drawings utilizing SolidWorks to streamline
automation, efficiency, and EEO laws, applicants areproduct line" shows not only the use of a software
now asked to apply electronically for job postings.package, but how the individual made a difference.
Why then, in this world of "efficiency," are so manyThis is the dividing factor between an individual who
good candidates overlooked? The answer is simple,lists what she can do and one that markets herself
targeted "key word" resumes.as a product.
Most efficient offices that hire either for themselvesThe next step is to ask yourself, "So what?" This is
or other clients use advanced Applicant Trackingwhat hiring managers will ask when they read each
Systems (ATS). These ATS systems are governedbullet. Your bullet should have "weight." How do you
in many of the same ways a Google search ismarket yourself as a product? What sets you above
governed, hence keyword rich resumes equal hits!the rest of the competition? Where did you make a
The solution is quite simple, think of the jobdifference, add value, reduce costs, or go beyond
description as a recipe card and your resume as ayour job functions? Ensuring each bullet is weighted
spice cabinet. This is the secret to what is known asnot only increases your hits but will show you as a
a Targeted Resume.valued candidate that can enhance and is needed
If the client asks for specific skills, applicants mustwithin an organization.
A) include those skills in the resume if they've done