Women Leaders = Greater Returns On Investment

40 years ago, it would have been rare to findhigher return on equity than those with the lowest
women running, much less owning their ownrepresentation.
businesses in Australia.  In fact, if we look at my 
career choice, to be a Trade Commissioner for34% higher return on investment
Australia, it would actually have been impossible! 
 There is no better business case for us to encourage
Fortunately times have changed, at least in Australiamore women into business.
with women currently running about 1/3rd of 
Australia's 1.9 million small businesses, and almost 50%But we are often our own worst enemies. Surveys,
of the home-based businesses (which is also one ofprior to the global financial crisis, from people like the
the fastest growing sectors of the economy). AndWomen's Enterprise Task Force in the UK noted that
again, if we look at my career choice in the publicwomen frequently cite a lack of confidence as
service, women hold around 36% of senior executivereasons for lower risk appetites, lower debt and
positions.slower, more consultative decision-making processes.
 Well in the post GFC period, lower risk profiles, more
But we still have much to do when compared tocollaborative working styles and lower debt all seem
some other countries like Norway, USA and the UK .like strengths to me, not weaknesses.
In the US surveys show that 89% of companies on 
the S&P 500 have at least 1 woman on theYet that lack of confidence thing is something only
board and 64% have more than one. In the UK thewe, ourselves can address. It holds us back and holds
figures are closer to 77% of FTSE 100 companiesback our economic future. We need to be aware of
having at least 1 woman.it and how it translates on our ability to do business. I
 recently read a quote by Dr Rebecca Harding of the
Yet similar figures for Australia show only about 29%London School of Economics where she said:
of boards have at least one female (top 500"Women cannot always sell their business ideas well
companies). And worse, for our top 200 listedto male investors. Women have a lower expectation
companies women represent 8% of Board members,of how their business is going to grow, even when
6% of CEO's and only 2% of Chairpersons.they are very high powered. Women are far more
 risk aware, frightened that things will go wrong and
This despite the fact that surveys abound that showfrightened of flying too close to the sun".
a businesses financial performance is usually greater 
with female management, than without.  Specifically,I don't know if that ever rings true for you, but for
a Catalyst report used by Barclay's shows thatme, in the times when I doubt myself  I try to
companies with the highest female representation onremember the fact that I can make a difference - at
their senior management teams enjoyed a 34%least a 34% difference.