Your Internet Presence and the People You Don't Know

Your positive Internet presence isn't just about being*****
found in search engine results, or the number ofParis, April 2, 1777
contacts you have on various networking platforms.Sir,-- The bearer of this, who is going to America,
To a large extent it's about your approach, attitude,presses me to give him a letter of recommendation,
and philosophy about networking, or more specificallythough I know nothing of him, not even his name.
- online networking.This may seem extraordinary, but I assure you it is
One synonym for the word "presence" is charisma.not uncommon here. Sometimes, indeed, one
Ultimately, someone's Internet presence is aunknown person brings another equally unknown, to
transformation of a few basic ingredients: one'srecommend him; and sometimes they recommend
openness to new contacts (both with respect toone another! As to this gentleman, I must refer you
approaching others you don't know, as well as othersto himself for his character and merits, with which he
approaching you who don't know you); a willingnessis certainly better acquainted than I can possibly be. I
to accept some risk when it comes to helping orrecommend him, however, to those civilities which
connecting with someone; combined with how wellevery stranger, of whom one knows no harm, has a
you project all of this in a visible way.right to; and I request you will do him all the favour
Unfortunately, many people - start - networking onlythat, on further acquaintance, you shall find him to
when they have a need, and then they - stop -deserve. I have the honour to be, etc.
networking when their need has been met. This isBenjamin Franklin
only exacerbated by how some online networking*****
platforms are actually set up to work. UnfortunatelyNow that guy had presence.
some networking platforms should be renamedSo what is this supposed to imply in the context of
"needworking" platforms. Most successful networkersyour Internet presence and/or networking charisma?
would probably agree that networking is an ongoingBe open to people who risk reaching out to you.
process, and not one that is bound in time by anRealize that everyone may not have the same
individual need.experience and/or optimum polished approach that
I was introduced to a wonderful quote by a fellowyou do. As Benjamin Franklin's quote above implies -
networker the other day that caused me dig a littlebe willing to take a chance on a new point of contact
further to find the complete quote. What I found, inand give people the benefit of the doubt. For all you
many ways, epitomizes the spirit of networking - andknow, the next person that risks reaching out to you
in the 21st Century - especially online networking.could translate into the beginning of the most fruitful
From a Blog post by: John McNally Associaterelationship you'll ever develop, but if you aren't willing
Professor of English at Wake Forest Universityto take a chance on a new point of contact and give
"Model of a Letter of Recommendation of a personthe individual the benefit of the doubt - you'll never
you are unacquainted with."know let alone benefit.