HeadHunt

One plus one equals two, right? Two is all you need to succeed. Two of what, most people wonder. Well, when I talk about 2 for 2, it refers to doing something online that will put you over the top in 2. If you would really like to know what 2 for 2 is, please feel free to read on carefully. Two articles written daily for two years will get anyone out of a day job situation they do not like being in. Nevermind automated social bookmarking. Nevermind automated content, or site scraping other people's stuff. Nevermind republishing content from article sites and using it as yours to gain an advantage in the search engines, backlinks and viral traffic from social networks. I'm talking about 2 uniquely...

One strong reason behind starting any business is to enjoy great returns on a consistent basis. Technology has helped and is still helping many people to start their own internet business. Internet is a world of opportunities that offers ways to make good money. Social media marketing is one thing that can help you if you are looking for making big bucks from internet. With the help of social media marketing you can convince people to come to your website. You need to develop a chain of supporters who can help you with your mission. How to make money with social media websites is a question that has often plagued the players competing for attention online. Giving a direct answer to this may be a...

Atlanta executive coaching firms were not something that I had a lot of experience with until recently. I have been looking at different ways to increase the profitability of my business, as I am sure many of you have. After researching the subject for a time I came across executive coaching and mentoring programs in Georgia. Many seemed to have the same agenda, which was to look at the way you do business and make improvements in key personnel and executive management. I learned a lot of different professionals could benefit from coaching including: • People that are new to their leadership position • People that want to improve their job performance or job satisfaction • People that want to...

What Makes A Good Leader? High performance executives focus on hiring the right leadership team, developing competitive advantage, enforcing values and driving strategy and results. They create cultures that value performance, reward excellence and demand accountability at all levels. As a result, the organizational culture is a reflection of the executive's business acumen, executive competency and values. Our experience with over 1,500 executives points to the following twelve competencies and qualities make a good leader and can predict if an individual can be a high performance executive: 1. Work effectively with and through others - the ability to form strong and trusting relationships and...

"The economy is down." "The economy is up." "Who knows where the economy is going to go?" "Whatever is happening out there I am just going to wait it out." Amid others, these statements are the kind of quotes made literally or figuratively by senior pastors around the country. These are good people who are setting in place stagnation for the churches they serve. No pastor would ever say that they are planning to stagnate the greatest mission on the planet to which they have been entrusted. However, that is exactly what is happening in far too many churches. To state the obvious, the 13 things are purely satire. Read them that way. I will say that many of the things I list below I have actually seen...

In my work as a Growth Consultant I consistently deal with churches that possess a rich history and the potential for a very bright future. However, that very history with church members over age 60 (plus or minus) regularly works against the church's bright future. "If we could just do it like we did in the 70s or 80s, it would work. Why do we have to do it this new way that you, the lead pastor who was born in 1975, want to do? Why do we have to change anything? I like my church just the way it is." I ask every reader to be clear on these components of this article: - I was born in 1954 so I am not a spring chicken just yanging about old people. In fact, I happen to hold in high esteem those who...

The IRS believes that some officers and other employees may be taking advantage of their influential positions by setting their own compensation at above-market levels. The IRS has begun a wide-spread initiative to find those overpaid individuals. The IRS is primarily using Internal Revenue Code section 4958, which allows them to impose excise taxes on the excessive portion of compensation paid to a charity's employee. These excise taxes are referred to as "intermediate sanctions" since they are less severe than having the IRS revoke the charity's tax-exempt status. These excise taxes are aimed at unreasonable compensation paid to a "disqualified person." A disqualified person is anyone who was "in...

Developing loyal customers begins with developing a team that understands the importance of customer-focused service and cares about the total customer experience. A key building block of developing high-performance employees is recognizing the behaviours that you want repeated - those that ultimately create loyalty with your customer. Employees who receive regular recognition are happier in their jobs, they stay with the company longer, and they are more productive. Ultimately, recognizing employees encourages them to provide superior service because their attitudes about their workplace are improved. Recognition is the ultimate performance excelerator. Identify the appropriate level and type of...

Leaders in the church must always seek to become more for God tomorrow than they were yesterday. Our life mission demand as much. The churches we serve will be better and stronger tomorrow for our attention to this issue today. This is not for the feint-of-heart. Pastors who become satisfied with their spiritual station in life will soon find a slowing of and halt to their own spiritual growth and that of their church. However, the pastor who seeks to better themself will be positioned to see growth opportunities presented both personally and within the church as a whole. Be sure to note, as you read the four steps, that to pursue these with wrong motives will short-circuit the end-result desired...

Your sales and customer service team are the primary customer contact for every business. What does their attitude say about your company? If some of your team are not communicating the message you want, here are 10 questions to ask yourself to ensure they stay positive, focused on message and deliver an exceptional customer service experience. 1. Are you clear on your values and expectations? This is foundational to ensure that a consistent message is communicated across the organization. Without clarity from the top, teams are unclear of expectations and rarely surpass them. 2. Are your priorities constantly changing? If you aren't consistent with priorities and aligning them with activities that...

Managing conflict in the workplace is a vital leadership skill, yet we see top leaders in all kinds of organizations who dodge conflict. They avoid taking action on important issues again and again, thus their effectiveness and confidence as leaders diminishes each time. Some people are the "simmer and explode" types when it comes to conflict. They keep quiet on small issues until the pressure builds and then they blow up and cause damage (potentially irreparable). Either way, whether you undershoot or overshoot when it comes to conflict - know that that your own "conflict behavior" is at play. Why do so many of us avoid conflict? 1. We lack understanding of the nature of conflict and its benefits...

No one likes to receive a complaint -- but complaints are worth their weight in gold if an organization learns from them and then uses the information to improve the customer experience. Customer complaints can be used to build a better customer experience and turn a dissatisfied customer into a raving fan. A good response to a customer complaint also ensures you'll receive that particular complaint only once. The company will know how to handle that issue in advance in the future 1. Customer complaints are usually not personal. When employees understand that the customer's anger is directed toward the company, not the employee, they are better able to deal with the emotions of the customer. If the...

Gordon McDonald has written an outstanding book entitled, Who Stole My Church. In it he attempts to help the older generation understand the changes that come to the church as it has entered the 21st century. He sets up a fictitious church in the Northeast with a group of older saints who cannot figure out what is happening to their church. It's just not like it used to be. In an early moment of exasperation one of the characters sets the stage for the book by stating, "All I want to know is who stole my church?" Do you feel like you have some folks like that hanging around the church you serve? Most of these good people have been around a long time. They give well and have invested a lot of sweat...

cly Traded Companies and Colleges - A Mixture Which Should Be Illegal Students Should Get Into A University Based On Their Merits / Ambitions I don't know if I can actually say the name of the school which I am referring to as I don't feel like getting sued, but I'm sure you can figure it out: the college is now allowed to call itself a "University," it is a heavily publicly traded stock and you are, essentially allowed to buy a degree. From what I have seen and what I will explain in a bit, I firmly believe that they (executive management) do not care about the students. Because I am a recruiter, I have a contact in the career department. She is great; she is friendly, she is smart and she wants to...

irms of all sizes in all areas of business want the best candidates for the jobs they have available. However, in recent years, the employee-candidate paradigm has been reversed. Because of a shortage of talented candidates, there is more competition between companies for the talent that is available. So, rather than the job candidate having to sell him or herself to the company, the Hiring Manager's responsibility is to "sell" the quality, financial stability, and advancement opportunities of the company to the candidate. It is now essential that firms revise their recruiting procedures and do not let the best candidates get away. Some simple adjustments should be enough for your company to stop...

"The entrepreneur in us sees opportunities everywhere we look, but many people see only problems everywhere they look. The entrepreneur in us is more concerned with discriminating between opportunities than he or she is with failing to see the opportunities" - Michael Gerber, author, entrepreneur A Vision That Is Shared Among All Entrepreneurs The entrepreneur is able to visualize companies, products and services in ways that people do not. Upon going to McDonalds, the entrepreneur does not see a menu of greasy hamburgers, French fries and chicken nuggets. Most do. Instead, the entrepreneur sees a well-run business and thinks to his or herself as to how they can make their business run as...

Implementing the "Execute Method" Within Your Corporate Culture When your business begins to grow, you are going to have to bring on more and more employees who, if you let them, will be taking up a large chunk of your day asking very simplistic questions that could be answered with basic research on their end. By all means necessary, don't let this happen. Don't instill this type of atmosphere within your organization. The day your business begins to grow, as the owner, President, Founder, CEO, etc., you have to create an atmosphere that screams at the employees saying, "No questions. No excuses. Stop Whining. Just execute." Just the other day, I found myself complaining to my wife about a business...

Personal Internet presence? Why should I care about a personal Internet presence? I don't want recruiters bugging me. Unfortunately, this is what most people early in their professional careers think about a personal Internet presence. Whether you want recruiters bugging you or not, isn't the point about being found on the Internet. The point is the world of business is changing rapidly, and the Internet is driving the change. The Internet is about access to, and the ability to communicate, information (i.e., there is a reason the Internet is called "The Information Highway"). The Internet is the go-to resource more often than ever to find answers to questions that start with: who, what, where...

I was at a family member's house about one week ago, went to use the computer to check my email and something appeared different. Something a little strange lurked; there was no quick way to use Google as a search engine. Where the Google toolbar used to be, there was a Bing toolbar, where the Alexa bar used to be, there was a Bing toolbar. Can They Capture the Market? Not totally, but from this maneuver Microsoft's Bing will gain a lot of search share. While MAC computers still use Google and there is no option to download a Bing toolbar (ironic because Google and Apple are seemingly bigger competitors than Apple and Microsoft), more people, in this economy, are buying PCs. This could be true for a...

For Cold-Calling Success These days, with 90% of all buying research (B2B and consumer) done on the internet, cold-calling is a huge challenge. It is hard to refute the fact that when people or companies need a product or service, they turn to Google. Though, as a sales professional, day in and day out, it is your job to find new business. Technically, if you were in sales and were not a “hunter” you would be referred to as more of an “account manager.” That is my opinion and can be argued, however that is the way in which I see it. Terminology aside, there is a difference in the two roles. Back to the subject at hand: Below, you will find some tips and some thoughts which...

As a recruiter, I almost never see different article publication references listed on the resumes of young, recent college graduates or, for that matter, executive level applicants. Having the word "author" on your resume is a heck of a lot better than not having it. Additionally, as discussed below, employment related ambitions is just one of the benefits someone or any particular company can bring away from implementing an online article marketing campaign. Job Search "So, Sally what have you been doing since December?" This is an answer that many job seekers do not have a great answer to; some fail to have an answer at all. Yes, the considered applicant may have formulated a blog, however any...

When analyzing links to a site, many speculate that Google really likes what are referred to as "Edu" sites and Edu links. A Edu domain is one commonly found in university websites throughout the U.S. Why does Google like universities so much? With the insanely fast growth rate of the internet, Google needs to rely on sites to help it determine the most relevant results for any particular set of keywords. In past articles, I have touched on the various factors in which the search engine uses to determine the worth of a link back to any website or blog regardless of topic or industry. Here's a recap and a very broad overview of 4 factors Google uses to judge how important any particular link it - 1...

When I was leaving college, just like many, I thought that managing people meant that you made it in your career. Instead, now I think that managing people is one more step towards another career goal. My job consists of dealing with managers and executives at companies both big and small, companies both domestically and internationally. I obviously have my own style, though like the management of some others as well. I have dealt with bad managers too. Though, after a while, in my business you can usually sniff them out and you avoid working with them. Below, I have compiled a list of traits and practices, which successful managers abide by. These were taken from both my experiences while managing...

If you own a business, than most likely, you've been asked this question an abundance of times. The answer is simple, "You cannot afford not to use my services," or "You cannot afford not to buy my product." The basis of this is that to be successful in business, you have to be so good at what you do that clients, upon inquiring about your product or service, quickly find out that they have no choice as to whom to do business with. If you can't make your clients money or satisfy their needs to an amazing extent, then tell them that. Does it sound arrogant? Absolutely. However, if it's true, then you best tell them. For instance, if you want your portfolio to grow, you go to Goldman Sachs or a...

Too many times, upon interviewing a job applicant, regardless of level, the individual does not get to the point upon being asked a particular question. They tend to oversell themselves and say or do other small things that make them appear to be less of a competitive candidate than the others interviewing for the same position. "If You Want Me To Elaborate By All Means I'd Be Glad To" Every answer during an interview does not need to be a story. Get to the point and directly answer the question. Every minute detail you give puts you further and further away from the job. A lot of time, upon interviewing, the interviewer wants to see a sharp thought process; they don't want to know your family...

India is a large country with a mixed company (i.e. both public & private sector). The population in India is large. There is much unemployment in India. People are just running for jobs to find whether in private or public sector industries. With this difference between the jobs available and jobless persons, there are many people looking and searching jobs in private and public sector. There are government jobs at two levels in India like Central Government and State Government. Jobs in government sector like defense jobs, railways jobs, like in IT department, central ministries, other departments like executive etc. There are better living standards & facilities provided by Indian government jobs...

If you have the sales skills to bring on new business for your company and are able to get to the decision makers in a company, as a salesman, you have little time to implement a successful first contact with this person. Decision makers are being sold every which way on roughly an hourly basis. Like clock-work, companies or potential vendors reach out to these individuals with all different types of product offerings ranging from SEO services to mass email software and who knows what else. Therefore, as a salesman or saleswoman, you have to be able to differentiate yourself in a split second upon getting these individuals on the phone. Here are some ways to do so and ensure that your cold-calling...

If you're one of the thousands of Americans searching for a job right now, then you definitely understand the meaning of the word frustration. Looking for a job is no easy task, but with the right outlook and some helpful tips, the process can be made less difficult. First and foremost, it is important to have a positive attitude. Sure, you'd probably be rich if you had a dollar for every time you've heard this phrase, but staying positive is what's going to keep you from getting overloaded with your job search. Also, employers notice your attitude. Whether it's looking at your Facebook profile or Twitter account, or talking to you in an interview, employers are more likely to hire someone with less...

It's a commonly-held belief that a hard worker is a good worker but in certain circumstances it's also true that pressure to meet unrealistic deadlines can ultimately have a negative effect on productivity - and indeed the well-being of the worker in question. In potentially stressful roles where commission comes into play - sales jobs for example - there's a tendency for many people to set themselves unachievable targets. When such targets are missed they berate themselves for having failed and vow to redouble their efforts going forward, and so the problem is exacerbated until something has to give. And all too often that something is that individual's health. Finding a way to put in a good shift...

In these challenging economic times you must be able to distinguish yourself from all the other job-seekers in order to land you next career opportunity. The first impression you make with a potential employer normally starts with your resume. It is critical that you create a valued-based resume that is visually appealing and easy to read and sure to grab an employer's attention. The resume needs to be formatted from the very beginning so that your core value added skills are highlighted. With each job you absolutely must in metrics state how you added value to the organization. What percentages or dollar savings were achieved? What processes were streamlined? Did the project come in under budget...

An obvious way to increase sales is to attract moreprospects to your business. But it's easier and lessexpensive to increase sales by converting more of theprospects you're already getting into customers. Here are 2 proven tactics you can use to convert a higherpercentage of your prospects into customers. Both are simpleprocedures any business can implement quickly for little orno cost. 1. DRAMATICALLY IMPROVE YOUR OFFER Most prospects who take the time to consider your product orservice would like to buy from you. But they decided otherthings they want are either more important or more urgent. One way to capture many of these sales is to dramaticallyimprove your offer. Create a "good deal" that's...

> I recently dialed a wrong telephone number and heard the following recorded message: "Hi. You've reached Mike and Kathy. Who are you and why do we care?" It was immediately followed by the "beep" signaling my opportunity to leave a message. I obviously dialed the wrong number so I hung up. But then I started thinking about that abrupt message. That's exactly what every potential customer thinks when he or she is exposed to any advertising message... "Who is this and why do I care?" DO YOU KNOW THE ANSWER? How would you answer a prospective customer who asked, "Who are you and why should I care?" If you were the prospect, would that answer increase or decrease the desire to do business with you...

> People buy products or services from you because they expectto gain a benefit. The benefit is more valuable to them thanthe money they spend to get it. You can use that benefit 3different ways to increase the results produced by yourmarketing efforts. 1. Immediately state the benefit to draw the prospect intoyour promotional message. 2. Dramatize the feeling of enjoying the benefit tointensify your prospect's interest. 3. Stimulate your prospect to start enjoying the benefit NOWby taking immediate action to get it. Apply all 3 of these when you develop any promotionalmaterial -- including the content of your website. 1. STATE THE BENEFIT IMMEDIATELY ...to draw the prospect into your promotional...

v> I received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it. The second postcard had a total of 48 words on it including a website address listed on the bottom of the card. The card announced a new book on one of my favorite business topics. Part of one chapter was available to read free at the website listed on the card. I did... then ordered the book. The person who sent that second postcard was using the classic 2 step selling process: Step 1. Generate leads - in this case traffic to her website. Step 2. Provide the requested information - in this case provided online at the website. This two step...

I recently read about a survey conducted among new carowners. The researchers were trying to determine which adshad the greatest impact on the buyer's decision to buy acertain car. What they discovered surprised them. Most ofthe new car owners they surveyed didn't remember any adsinfluencing their decision to buy the car. But they didremember watching the ads numerous times AFTER buying theircar. People rarely buy things for logical reasons. They buythings for the emotional reward it gives them. Later, theylook for logical reasons to justify their purchase. That'swhy those new car buyers paid so much attention to the adsfor their make of car AFTER they already bought it. You can apply this principle...

"What am I doing wrong?" That's a question business ownersoften ask themselves when business is slow. Often, theanswer is... "You're not doing anything wrong. You just needto do some things better -- and you need to start doing afew things you've been neglecting." Here's a list you can use to evaluate your own marketingefforts. It includes what I've found to be the 7 mostimportant marketing principles contributing to the successof ANY business. 1. TARGET SPECIFIC NICHE MARKETS Everyone may be a prospect for your product or service. Butyour marketing efforts will produce the best results for thelowest cost when you target prospects with the greatest needfor what you offer. Identify a niche market...

Most successful businesses use these 3 marketing tactics tomaximize their sales results. But many businesses struggleto get enough sales because they don't know about thesetactics -- or don't use them. Are you one of them? 1. SUB-DIVIDE YOUR MARKET Prospective customers are more likely to buy your productor service when they believe you understand their needs. Give them what they want and you'll get more sales. Segment your targeted market into several more narrowlydefined sub-markets. Then customize your sales message toappeal to the specific needs of prospects in each sub-market. For example, a network marketer can focus on the advantagesof working from home on your own schedule when promotingthe...

> Here are 7 well known, highly effective marketing tacticsmany small business owners overlook when developing theirmarketing program. How many have you overlooked? 1. BE UNIQUE The best way to beat your competition is to promote adistinct advantage your customers cannot get from acompetitor. This is often called your USP (short for Unique Selling Proposition). If you don't already have a distinctadvantage, create one. Add something to your business you'renot already doing. One network marketer I know doubled hersign up ratio by providing free sales leads to her newdistributors for their first 4 months. 2. USE TESTIMONIALS Collect and use testimonials. Testimonials from satisfiedcustomers are...

Do you remember all the anxiety about Y2K in 1999? Itcreated a "hot market". A lot of businesses jumped into thathot market. Many of them failed when the Y2K problemevaporated. But a few used the unique opportunity itprovided to build permanent, profitable businesses. HOW TO IDENTIFY A NEW HOT MARKET A hot market usually involves something new or previouslyunknown. It offers a big benefit or solves a big problem fora lot of people. Pay attention to what you hear from other business owners,what you read in trade publications or what you find on the Internet. When you uncover a new product or service askyourself, "What are the characteristics of the customers whouse this? Are there lots of them and...

Prospects buy from you because they want to enjoy thebenefits produced by your product or service. Their desirefor those benefits makes them want to believe everything youtell them. But skepticism makes them reluctant to buy. Whentheir skepticism is greater than their desire -- you losethe sale. You can get more sales from prospects by reducing theirfeeling of skepticism -- AND by increasing their desire foryour benefits. Here's how... HOW TO REDUCE YOUR PROSPECT'S SKEPTICISM Your prospects bought things in the past that didn't producethe promised results. It's natural for them to be skepticalof your offers and promises. Here are 2 techniques you canuse to overcome their skepticism. 1. Eliminate...

People won't buy from you until they're confident you willdeliver exactly what they expect to get. You can help themdevelop that confidence by making certain every claim youmake about your product or service is fully believable. Here are 3 ways you can increase your believability withprospects -- and generate more sales. All 3 work for anybusiness. And you can use them with any marketing methodincluding the Internet. USE TESTIMONIALS Testimonials from satisfied customers are powerful sellingtools. They establish your believability because they proveyou already delivered what you promised to other customers. The most effective testimonials describe a specific resultyour customer enjoyed by using your...

What is your target market? When I ask business owners thatquestion I usually hear something like... * Small Business Owners * Opportunity Seekers * Doctors * Homeowners Do you define the targeted market for your business similarto one of these? If you do, you're working harder andspending more money than necessary to promote your business. And you're enjoying only a fraction of the sales you shouldbe getting. Most business owners recognize the value of targeting amarket. But when you target a broad audience like thoselisted above, you're only targeting prospects who CAN useyour product or service. You have to narrow your focus ifyou want to target prospects who are LIKELY to use yourproduct or...

Sales are produced by people. It doesn't matter if you'reselling lemonade to tourists or airplanes to governments. Even on the Internet, every sale is the result of a liveperson or group of people deciding to buy from you. Unfortunately, many decide NOT to buy from you. Would you like to increase the number of sales you get? It'seasier than you think. There are only 4 reasons why peopledecide not to buy from you. Once you understand thepsychology behind each of them you can implement provenstrategies to neutralize their impact and get a higherpercentage of sales. REASON #1: NO NEED People in our modern society rarely buy something becausethey need it. They buy something because they want it...

Getting sales during the Holiday Season this year will be achallenge for many businesses. The usually free-spendingholiday shoppers are likely to be more careful about whatthey buy and how much they spend. And business buyers willbe more reluctant than usual to make financial commitmentsduring the Holidays. What can you do to get the attention of your prospectivecustomers and clients? And how can you get them to buy fromyou during this Holiday Season? ..GIVE THEM AN IRRESISTIBLE OFFER THEY CAN'T REFUSE Few businesses use Special Offers during the Holidays. Youcan attract attention and increase your sales during the Holiday Season by promoting Special Offers. Make your Special Offer as attractive as...

Do you like your job? Yes. Do you know how much you're worth to your company? Yes. Are you currently earning that much? No... Do you know how to go about asking your boss for a raise? Uhh.... no Isn't it amazing that the most forward person out there also has difficulty asking for what they perceive they deserve? It's not like your boss can fire you for asking. The worst that could happen is they say "no, not right now." And, if you do your homework beforehand, you can even find a way to turn that "no" into a "yes". Here are a few tips that should help you with asking for that bonus or raise: 1. Review your accomplishments. Make a list of everything positive you have done since your last review...

Most new business owners expect to devote a lot of time andeffort to getting their business established. Then, theyplan to relax as the business "runs itself" and continues togrow. This was an achievable goal in the past. It isn'ttoday. Aggressive, innovative competitors and rapidlychanging technology make it impossible to establish a systemtoday that will automatically meet all future challenges. EXPECT CHANGE Develop a "change is normal" attitude. Realize you're nevergoing to reach the point where you know your business sowell you can stop learning. Just when you think you'vemastered the operation of your business something willchange and disrupt your growth. Make it a habit to look for changes...

Would you like to capture more sales with your web site,sales letters, and other promotional messages? It may not beas difficult as you think. Here are 5 proven tactics you canapply to energize your sales copy -- and increase your salesvolume. 1. REPLACE GENERALITIES WITH SPECIFICS Look for general statements in your web pages and salesletters. Replace them with specific statements. For example, a general statement like, "Our clients get moresales", is dull. Replace it with "Most new clients enjoy atleast a 23 percent increase in sales within 60 days" tocreate excitement. This motivates prospects to sign up nowso they can start enjoying that 23 percent sales increase. IMPORTANT: Make sure your...

v> Every business experiences cycles of heavy sales volume andlight sales volume. Periods of light sales volume are calledbusiness "Slumps". Some business slumps are predictable. Every landscapingservice expects a slump in landscaping jobs during wintermonths. Their usual strategy to maintain a flow of businessin the winter is to promote a different service such as snowremoval. For most businesses, however, slumps occur withoutwarning and for no apparent reason. Some slumps occur when you're spending the most time, moneyand effort on promoting business. When that happens, it'seasy to panic and start replacing proven methods ofpromoting business with speculative ideas. This reaction isespecially...

Postcards can drive a high volume of traffic to your website and they can generate a large number of sales leads foryou. They're highly effective, easy to use and cost verylittle. A PERSONALIZED FORMAT WORKS BEST Avoid postcards that look like a magazine ad printed on acard. You'll get a bigger response if you keep your messagebrief and format your postcard to look like a personalmessage. Your prospect can't resist reading a postcardformatted this way for several reasons. 1. It's delivered already opened and ready to read. 2. The message is brief and easy to read. 3. It looks like a personal message. Personal message postcards are also effective for businessto business promotions. "Gatekeepers" who...